UN Tourism and Morocco Partner to Drive Investment and Innovation in Africa's Tourism Sector
SHERIDAN, WYOMING – January 29, 2025 – SHERIDAN, WYOMING – Jan. 29, 2025 – UN Tourism has strengthened its partnership with the Kingdom of Morocco, a key ally in its mission to drive innovation and boost investments in Africa's tourism sector.
Morocco Leads Africa in Tourism Growth
Morocco welcomed 17.4 million international tourists in 2024, a 20% increase from 2023, solidifying its position as Africa's most-visited country. This achievement underscores the country's successful strategy of making tourism a pillar of economic diversification and sustainable growth.
Ms. Fatim-Zahra Ammor, Minister of Tourism, Handicrafts, and Social and Solidarity Economy for Morocco, shared these impressive figures and highlighted the country's ambitious plans for the future. Morocco is set to co-host the 2030 FIFA World Cup and the 35th edition of the African Cup of Nations (AFCON-2025), further boosting its tourism potential.