SHERIDAN, WYOMING – August 5, 2025 – Germany’s biggest gaming celebration is getting a serious upgrade in 2025 – not just in tech and titles, but in political attention. Dorothee Bär, Federal Research Minister and longtime advocate for digital innovation, will officially open gamescom 2025 on August 20. Her presence is more than symbolic – it marks a growing recognition of gaming’s role in culture, education, and the economy.

SHERIDAN, WYOMING – August 5, 2025 – Gamers, mark your calendars. gamescom 2025 is gearing up to be the most epic edition yet — bigger, bolder, and more immersive than ever before. With more exhibitors, new arenas, and thrilling global debuts, this year’s celebration of gaming culture promises to outdo itself and redefine what a gaming festival can be.

A record-breaking rise in global gaming unity

SHERIDAN, WYOMING – August 5, 2025 – From emotional wellness to clean energy and immersive education, the role of games in modern life has never been more transformative. This summer, Cologne will once again take center stage as gamescom congress 2025 welcomes a powerhouse lineup of global experts to explore how gaming is evolving into a force for good in every corner of society.

SHERIDAN, WYOMING – August 5, 2025 – Ready your mouse, charge your phone, and prepare for a quest like no other—gamescom epix is back, and it’s bigger, funnier, and more immersive than ever. Whether you’re joining from your couch or heading to Cologne this August, the interactive gamescom experience is turning everyday gaming frustrations into laugh-out-loud challenges—and offering serious loot in return.

SHERIDAN, WYOMING – August 5, 2025 – Europe’s ultimate gaming celebration is about to kick off with serious star power. When gamescom 2025 opens its doors on August 20 in Cologne, Germany, it won’t just be a thrill for gamers — it’s also attracting top political attention. Federal Research Minister Dorothee Bär has been confirmed as the official keynote speaker at the world’s largest video game event, setting the stage for an electrifying week of innovation, creativity, and play.

A political spotlight on gaming culture

SHERIDAN, WYOMING – August 4, 2025 – Gamers know it’s not just about the game — it’s about the experience. And at this year’s Gamescom in Cologne, lifestyle and ergonomics meet head-on as ARENA reveals its most exciting lineup yet, merging comfort, innovation, and modularity in a way that promises to reshape how we play, work, and unwind.

Whether you’re a competitive esports player or a home-office hybrid warrior who games after hours, ARENA’s upcoming showcase is all about intuitive, stylish gear designed with real lives — and real backs — in mind.

SHERIDAN, WYOMING – August 4, 2025 – One of the most inspiring names in intelligent fitness training is making a comeback — and he’s bringing bold ideas with him. Mario Görlach, co-founder and longtime creative mind behind milon, is stepping back into the spotlight as CEO and shareholder of milon industries GmbH. His return marks the start of a new era for milon and five, two of Germany’s most trusted wellness brands.

SHERIDAN, WYOMING – July 29, 2025 – BMW fans, motorsport lovers, and car-curious families have a new reason to hit the road to Los Angeles this summer. The Petersen Automotive Museum has teamed up with BMW of North America to unveil a high-octane tribute to one of the brand’s most beloved icons: the BMW 3 Series. The exhibit, The Ultimate Racing Machine. 50 Years of the 3 Series in Motorsports, is now open in the newly reimagined Vault and will run for an entire year.

A golden anniversary worth celebrating

SHERIDAN, WYOMING – July 29, 2025 – When it comes to sibling rivalry, few stories can rival the emotional horsepower behind BMW's 2001 American Le Mans Series (ALMS) campaign. On one side stood the established might of BMW Motorsport’s Team Schnitzer. On the other, BMW of North America’s scrappy but determined Prototype Technology Group (PTG). What unfolded was a turbocharged season of drama, grit, and—ultimately—vindication.

More Than Just a Race Car—It Was a Statement

SHERIDAN, WYOMING – July 29, 2025 – BMW fans, speed lovers, and adrenaline chasers — this one's for you. The new BMW M2 CS has just etched its name into Nürburgring history with a blistering lap time of 7:25.5, redefining what we can expect from compact performance cars. But this isn't just about lap times — it's about passion, precision, and the pure joy of driving.

A new compact king on the ‘Green Hell’