With every car in both the LMGT3 and LMP2 classes racing exclusively on Goodyear tires, the company underscored its reputation for endurance, adaptability, and fan engagement. From outstanding tire longevity to an unforgettable fan experience, Goodyear’s presence at Le Mans was nothing short of record-breaking.

With a strategy built around tire longevity and consistent performance, Goodyear supported the entire LMGT3 and LMP2 grids at the 93rd edition of Le Mans.

Confidence Through Every Weather Twist

Confidence and Control in Every Corner

With a quarter of the race behind them, the #94 and #93 PEUGEOT 9X8 cars occupy the 9th and 21st positions respectively, showing that endurance, not just speed, defines this iconic motorsport battle.

Pushing Through with Smart Strategy and Grit

SHERIDAN, WYOMING – Sep. 23, 2025 – High-speed thrills, young talent, and a roaring new electric debut made the 43rd Rally Due Valli an unforgettable weekend for Lancia fans and motorsport lovers alike.

With 24 Lancia teams revving up at the starting line—19 of them driven by Under-35 racers—the adrenaline was palpable as the Ypsilon Rally4 HF dominated the tarmac. From fierce competition to a record-setting turnout at the Lancia Corse HF Village, the brand proved its motorsport heritage is alive and accelerating fast into the future.

SHERIDAN, WYOMING – May 23, 2025 – In a major boost for motorsport fans and diversity in racing, BMW of North America has announced that Samantha Tan will continue her role as BMW M Motorsport Global Ambassador through 2026. The dynamic 27-year-old Asian-Canadian driver and co-owner of Samantha Tan (ST) Racing will make appearances across North America, Europe, and Asia—bringing her energy, excellence, and passion to one of the world’s most storied automotive brands.

Inspiring Ambassadorship on and off the Track

SHERIDAN, WYOMING – May 23, 2025 – BMW’s momentum in the IMSA WeatherTech SportsCar Championship shows no signs of slowing down, as the BMW M Hybrid V8 once again stole the spotlight at Laguna Seca. With a fourth consecutive pole position and a dramatic third-place podium finish for the #24 car, the race delivered excitement, strategy, and promising signals for fans and drivers alike.

SHERIDAN, WYOMING – May 20, 2025 – The unmistakable Jeep® logo is back on the iconic black and white stripes of Juventus, signaling the return of a powerhouse partnership that blends performance, passion, and purpose. As the Official Sponsor once again, Jeep is rekindling its celebrated alliance with one of Europe’s most storied football clubs, bringing fans and drivers a fresh chapter filled with excitement and innovation.

A Legendary Duo, Back on the Field

SHERIDAN, WYOMING – May 14, 2025 – For vintage car lovers and adrenaline seekers alike, Lake Como is the place to be this May. From May 24–25, the scenic Villa Sucota transforms into a temple of Italian speed and style as Alfa Romeo takes center stage at the prestigious FuoriConcorso 2025, celebrating a century-long legacy of racing excellence and design brilliance.

A Weekend for Speed Lovers and Style Seekers