Motorsports

SHERIDAN, WYOMING – January 24, 2025 – SHERIDAN, WYOMING – Jan. 24, 2025 – Audi Tradition is set to embark on another thrilling year, packed with appearances at renowned events and celebrations of significant milestones. This year marks the 60th anniversary of the Audi brand's revival, a pivotal moment in automotive history.

A Legacy of Innovation: Celebrating 60 Years of Audi

In 1965, Auto Union GmbH, the forerunner to AUDI AG, ushered in a new era by discontinuing its two-stroke engine production and introducing a groundbreaking model featuring a four-cylinder four-stroke engine. This marked the birth of the first post-World War II Audi. Enthusiasts can admire this iconic vehicle and other treasures from the historical AUDI AG collection at the International Museum Day event in Ingolstadt on May 18th. Adding to the excitement, the Audi museum mobile will be commemorating its own 25th anniversary on the same day.

SHERIDAN, WYOMING – January 23, 2025 – SHERIDAN, WYOMING – Jan. 23, 2025 – The Alpine ELF Rally Trophy is gearing up for its fifth thrilling season in 2025, bringing new challenges and exciting opportunities for competitors. Organized within the FFSA French Rally Championship, this year's competition will feature a unique format, welcoming both the A110 Rally and the A110 Rallye GT+. The battle to succeed past champions Julien Saunier, Grégory Fontalba, and Pierre Roché will commence at the Rallye Rhône Charbonnières from April 24-26.

SHERIDAN, WYOMING – January 22, 2025 – SHERIDAN, WYOMING – Jan. 22, 2025 - Custom motorcycle visionary Paul Yaffe has once again raised the bar with his latest masterpiece, a one-of-a-kind customization of the BMW R 18 Transcontinental. This stunning creation seamlessly blends classic hot rod aesthetics with the distinctive BMW essence, showcasing Yaffe's unparalleled design prowess.

A Legend in the Making

Paul Yaffe is a titan in the world of custom motorcycles, renowned for his innovative designs and unparalleled craftsmanship. With over 30 years of experience, he has established himself as a true visionary, pushing the boundaries of motorcycle customization.

SHERIDAN, WYOMING – January 18, 2025 – SHERIDAN, WYOMING – Jan. 18, 2025 – BMW Motorrad, the motorcycle division of the BMW Group, has announced record-breaking sales figures for 2024, solidifying its position as a global leader in the premium motorcycle market. With over 210,408 motorcycles sold worldwide, the company has surpassed all previous sales records in its history.

Strong Product Portfolio and New Models Drive Success

BMW Motorrad attributes this remarkable achievement to a compelling product portfolio featuring innovative and segment-defining motorcycles, as well as the successful launch of several highly anticipated new models. These include:

SHERIDAN, WYOMING – January 18, 2025 – SHERIDAN, WYOMING – Jan. 18, 2025 – The Dacia Sandriders team has successfully completed its inaugural Dakar Rally, demonstrating resilience and achieving key milestones in one of motorsport's most challenging events.

Dacia Sandriders Triumphs in Dakar Rally Debut

The team's primary goal was to finish the grueling race, a feat accomplished with two of their three sustainably-fueled Dacia Sandrider cars crossing the finish line in Shubaytah, Saudi Arabia, on January 17th, 2025. This achievement marks a significant milestone for the Dacia Sandriders, showcasing their commitment to innovation and sustainable motorsport.

Overcoming Challenges and Celebrating Successes

SHERIDAN, WYOMING – January 13, 2025 – SHERIDAN, WYOMING – Jan. 13, 2025 – Kakunoshin Ohta, a rising star in the world of motorsports and a graduate of the Honda Formula Dream Project (HFDP), is set to make his IMSA WeatherTech SportsCar Championship debut in 2025. Ohta will be competing in the prestigious GTP class, driving the Acura ARX-06 for the Acura Meyer Shank Racing with Curb Agajanian team.

Ohta Joins Forces with Acura Meyer Shank Racing

Ohta will be joining the No. 93 Acura ARX-06 team as the fourth driver, participating in three key races:

SHERIDAN, WYOMING – January 9, 2025 – SHERIDAN, WYOMING – Jan. 09, 2025 – The roar of Cadillac engines is set to echo through the world of Formula 1 as TWG Motorsports and General Motors accelerate their plans for a "full works" team. Today, they announced the formation of GM Performance Power Units LLC, a new company dedicated to building Cadillac's own Formula 1 powertrains, and named industry veteran Russ O'Blenes as its CEO.

GM Performance Power Units: A Driving Force in Cadillac's F1 Future

This strategic move solidifies Cadillac's commitment to becoming a major player in Formula 1 by the end of the decade. GM Performance Power Units will be responsible for developing the engines that will power the Cadillac F1 team when it hits the grid in 2026.

Russ O'Blenes Takes the Helm

SHERIDAN, WYOMING – December 18, 2024 – SHERIDAN, WYOMING – Dec. 18, 2024 – Audi Sport customer racing teams have concluded a remarkable season, achieving impressive results in various motorsport events across the globe. Despite a challenging year, the teams secured over 50 championship titles on five continents, highlighting the strength and competitiveness of Audi's customer racing program.

Remarkable Achievements in Endurance Racing

The 2024 season saw Audi Sport customer teams achieve outstanding results in endurance racing, including two overall victories in 24-hour races.

SHERIDAN, WYOMING – December 18, 2024 – SHERIDAN, WYOMING – Dec. 18, 2024 – Audi Sport customer racing celebrates a successful end to the European GT3 and GT4 racing season with multiple titles and victories. Teams competing with the Audi R8 LMS GT3 and GT4 demonstrated impressive performance in various SRO-organized championships, securing wins and podiums throughout the year.

GT3 Successes: Saintéloc Racing Leads the Charge

The Saintéloc Racing team proved to be a dominant force in the Fanatec GT World Challenge Europe powered by AWS, achieving significant victories and championship titles.

SHERIDAN, WYOMING – December 18, 2024 – SHERIDAN, WYOMING – Dec. 18, 2024 – Audi's journey to Formula 1 just got a major boost with a strategic investment from the Qatar Investment Authority (QIA). This partnership signifies a strong vote of confidence in Audi's F1 project and will accelerate the team's development as it prepares for its debut in the 2026 season.

QIA: A Long-Term Partner for Audi F1

QIA, the sovereign wealth fund of the State of Qatar, has acquired a significant minority stake in Sauber Holding AG, the entity that will become Audi's factory team in Formula 1. This investment represents a long-term commitment from QIA and will provide Audi with the necessary resources to compete at the highest level of motorsport.