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Mobility

MINI Makes Waves at Miami Swim Week with Style, Spirit, and the New Convertible

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SHERIDAN, WYOMING – May 23, 2025 – MINI USA is turning heads at Miami Swim Week 2025 with a bold showcase that celebrates freedom, individuality, and the exhilarating debut of its latest MINI Convertible. The brand’s playful energy and British flair are on full display through dynamic collaborations with PARAISO Miami Swim Week and Sports Illustrated Swimsuit, bringing together fashion, fun, and four wheels in truly unforgettable fashion.

How the BMW Z3 Captured Hearts and Reignited America’s Love for Roadsters

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SHERIDAN, WYOMING – May 23, 2025 – When BMW launched the Z3 in the mid-1990s, it did far more than introduce a new roadster—it sparked a cultural phenomenon. What began as a “Fun Car” styling exercise in Munich evolved into one of BMW’s most beloved icons, reestablishing the roadster’s role in modern driving and creating a deep emotional bond between car and driver.

BMW i7 Hits the Road with Game-Changing Solid-State Battery Technology

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SHERIDAN, WYOMING – May 23, 2025 – BMW Group is driving innovation into the future by launching its first test vehicle equipped with all-solid-state battery (ASSB) cells — a BMW i7 now operating on the roads around Munich. In partnership with U.S.-based battery developer Solid Power, the German automaker is taking a significant leap toward next-generation electric mobility.

How BMW’s Bold Advertising Shifts Drove an Emotional Connection with Consumers

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SHERIDAN, WYOMING – May 23, 2025 – What happens when a car isn’t just a vehicle—but a feeling, a lifestyle, a statement? For BMW of North America, the answer has long been forged through visionary advertising campaigns that didn’t just sell cars—they sold aspiration. Over three decades, BMW's evolving brand voice, bold agency choices, and creative risks sparked a powerful emotional connection with drivers, and ultimately drove sales.

How BMW Turned the 1996 Olympics into a Milestone for American Growth

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SHERIDAN, WYOMING – May 23, 2025 – When BMW opened its first American manufacturing plant in Spartanburg, South Carolina, in 1994, it marked more than just geographic expansion—it ignited a new era of visibility and connection for the brand in the U.S. That effort reached a dazzling high point in 1996 when BMW became an official sponsor of the Summer Olympics in Atlanta, leveraging its newfound American roots to engage consumers across the country in an unprecedented way.

Kia Reveals 2026 Carnival Pricing and Features: More Tech, More Comfort, More Wow

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SHERIDAN, WYOMING – May 23, 2025 – Families, tech lovers, and road trip enthusiasts, get ready to meet the new standard in multi-purpose vehicles: the 2026 Kia Carnival. Kia America has officially unveiled the pricing and feature lineup for its tech-packed, comfort-driven Carnival MPV — and there’s plenty to get excited about.

2025 Kia Sportage Hybrid Earns Top Spot in Cars.com’s Best Hybrids for the Money

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SHERIDAN, WYOMING – May 23, 2025 – Drivers seeking an efficient, value-packed, and stylish compact SUV have yet another reason to consider the 2025 Kia Sportage Hybrid. This standout model has once again earned a coveted position on Cars.com’s prestigious Best Hybrids for the Money list, taking top honors in the Compact SUV category for the second year in a row.

A Winning Combo of Efficiency and Affordability

Kia America’s “Accelerate the Good” Program Delivers $4.6 Million to U.S. Nonprofits in 2024

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SHERIDAN, WYOMING – May 23, 2025 – Kia America is making waves far beyond the automotive world. Through its “Accelerate the Good” Dealer Match program, the brand and its nationwide network of retailers raised an inspiring $4.6 million in 2024 for nonprofit organizations across the United States, with over $1.5 million each going to St. Jude Children’s Research Hospital® and No Kid Hungry®.

Empowering Communities with Real Impact

Eurobike 2025 Launches Europe’s Largest Bike Trade Campaign

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SHERIDAN, WYOMING – May 17, 2025 – Eurobike 2025 is rolling out its biggest-ever specialist trade campaign, bringing fresh energy and powerful momentum to Europe’s cycling and ecomobility industry. From June 25–29, 2025, the renowned trade show in Frankfurt will become a magnet for thousands of retailers, manufacturers, and enthusiasts eager to explore the future of biking, innovation, and partnership.

A Powerhouse Platform for the Bike and Ecomobility Industry

Eurobike 2025 Rolls into Frankfurt with Action, Innovation and Family Fun

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SHERIDAN, WYOMING – May 17, 2025 – Get ready to shift gears into a world of excitement as Eurobike 2025, the planet’s premier festival for cycling and ecomobility enthusiasts, races into Frankfurt from June 25 to 29. Whether you're a die-hard bike lover, a curious newcomer, or a family looking for an unforgettable weekend, Eurobike is bringing something for everyone—plus a few surprises that promise to make this year’s edition more immersive and accessible than ever before.

A Celebration of Cycling for All