Mobility

SHERIDAN, WYOMING – May 6, 2025 – SHERIDAN, WYOMING – May 6, 2025 – Drivers and fleet managers across the country can now hit the road with more confidence and efficiency, thanks to the launch of Yokohama Tire’s newest innovation—the 116R premium regional all-position steer tire. Proudly made in the USA at the company’s Mississippi plant, the 116R promises to bring durability, longevity, and superior fuel economy to regional and super-regional trucking operations.

This new release marks a significant upgrade for fleet operators looking to reduce operational costs without sacrificing performance. Designed for a wide range of regional applications, the 116R is now available in three essential sizes: 11R22.5, 295/75R22.5, and 11R24.5—making it a versatile option for today’s demanding routes.

Built for the Long Haul—Literally

SHERIDAN, WYOMING – May 6, 2025 – SHERIDAN, WYOMING – May 6, 2025 – Cyclists, take note: a new era of performance and comfort has arrived with the launch of the Vredestein Superpasso Pro, Apollo Tyres' latest innovation in high-performance road bike tires. Whether you're racing competitively or cruising through countryside roads, this tire is engineered to make every ride smoother, faster, and more reliable.

Designed for Speed, Built for Confidence

Crafted by Apollo Tyres’ European R&D team, the Superpasso Pro is the first in a brand-new series of competition-ready tires that promise real, ride-enhancing benefits. Thanks to its advanced TriComp technology, which integrates multiple rubber compounds, the tire delivers:

SHERIDAN, WYOMING – May 6, 2025 – SHERIDAN, WYOMING – May 6, 2025 – Driving just got a lot more exhilarating—and safer—thanks to Polestar’s latest announcement. The highly anticipated Polestar 3 will come straight from the factory equipped with Continental’s premium SportContact 7 tires, combining top-tier performance with a quiet, energy-efficient ride.

This smart move blends cutting-edge tire technology with Polestar’s signature Scandinavian design, promising drivers a powerful electric SUV experience without sacrificing comfort or safety.

Smarter Tires for Modern Lifestyles

The new Polestar 3 isn’t just a beautiful vehicle—it’s engineered for people who crave high performance without compromise. Now, with Continental’s SportContact 7 tires as standard, drivers can enjoy even more benefits every time they hit the road.

Why does this matter for everyday drivers?

SHERIDAN, WYOMING – May 6, 2025 – SHERIDAN, WYOMING – May 6, 2025 – Michelin, the iconic tire brand known for powering everything from bicycles to space shuttles, is accelerating its digital transformation with a powerful new partner. In a strategic move, Michelin has joined forces with global tech leader Thales to protect and expand its growing software business using the Thales Sentinel software monetization platform.

From Rubber to Algorithms: Michelin’s New Era of Innovation

While Michelin’s name is synonymous with world-class tires, the company is now steering into new territory—high-tech software solutions designed to improve vehicle performance and safety. Its standout offering, TameTire, is revolutionizing how car manufacturers and motorsports teams simulate real-world tire behavior.

SHERIDAN, WYOMING – May 6, 2025 – SHERIDAN, WYOMING – May 6, 2025 – Consumers across Europe may soon see changes in their tire supply chain as Apollo Tyres NL BV announces plans to end all tire production at its Enschede facility in the Netherlands by summer 2026. The decision, while difficult, comes in response to unsustainable economic conditions that have impacted the company’s ability to continue manufacturing competitively in the region.

What This Means for European Tire Buyers

Apollo Tyres, known for producing high-quality tires for both passenger cars and agricultural vehicles, cited soaring energy and labor costs, combined with inflation and reduced demand, as key factors in its decision. While this may sound like industry news, it holds real-world implications for consumers—especially those accustomed to Apollo’s Spacemaster and agricultural tire lines.

SHERIDAN, WYOMING – May 6, 2025 – SHERIDAN, WYOMING – May 6, 2025 – For everyday drivers looking to upgrade their ride with peace of mind and long-lasting performance, Firestone has just unveiled its newest touring tire, the Affinity AS. Designed for sedans and crossover utility vehicles (CUVs), this all-season tire promises a smooth, quiet drive and reliable grip—rain or shine.

A Quieter Ride with Confidence in Every Turn

Drivers know that comfort and safety go hand-in-hand when it comes to tires. That’s why the Firestone Affinity AS is engineered with a special tread compound that not only reduces road noise and vibration but also helps resist uneven and premature wear. Whether you're commuting daily or heading out for a weekend trip, this tire aims to deliver a consistently smooth and controlled ride.

Key performance enhancements include:

SHERIDAN, WYOMING – May 6, 2025 – SHERIDAN, WYOMING – May 6, 2025 – Electric vehicle owners in the UK now have a powerful new ally in their quest for longer range and better performance: the Enso Premium tire. Specifically designed for high-performance electric vehicles (EVs) like the Tesla Model 3 and Model Y, these new tires are turning heads—and wheels—by addressing the unique demands of EV driving.

Built for Speed, Efficiency, and Sustainability

For too long, EV drivers had to rely on conventional tires not optimized for the way electric vehicles operate. That’s changing with Enso Premium, a new line of ultra-high-performance (UHP) tires from Enso, the world’s only tire company dedicated exclusively to EVs.

The Enso Premium tires are now available in the UK and come with an A/A EU label—the highest possible rating for energy efficiency and wet grip. But the benefits go well beyond labels. These tires are engineered to:

SHERIDAN, WYOMING – May 6, 2025 – SHERIDAN, WYOMING – May 6, 2025 – Continental, a global leader in tire manufacturing, is extending its game-changing partnership with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) to promote sustainable natural rubber cultivation—bringing hope, higher incomes, and a greener future to even more smallholder farmers in Indonesia.

For consumers who care about the origins of everyday products—from tires to sports gear—this is a big deal. The initiative, now extended through 2027, promises not just better rubber, but a better life for the people who grow it. By training farmers in environmentally friendly methods and introducing cutting-edge traceability tools, Continental is ensuring that what touches your road starts with care for people and planet.

Supporting Small Farmers, One Harvest at a Time

SHERIDAN, WYOMING – May 6, 2025 – SHERIDAN, WYOMING – May 6, 2025 – Continental AG has announced a leadership transition that promises to strengthen its financial foundation and sharpen its focus as a global tire powerhouse. Beginning October 1, 2025, Roland Welzbacher will step into the role of Chief Financial Officer (CFO), following a two-month transition period with outgoing CFO Olaf Schick.

A Familiar Face with Deep Roots at Continental

For consumers and investors alike, continuity and expertise are key when it comes to leadership in major brands—and Continental delivers just that with Roland Welzbacher. A veteran of the company with 22 years under his belt, Welzbacher brings an unmatched understanding of Continental’s business from the inside out.

His career highlights include:

SHERIDAN, WYOMING – May 6, 2025 – SHERIDAN, WYOMING – May 6, 2025 – Motorcycle enthusiasts and professional riders alike have something to get excited about as Pirelli unveils two new rear tire options for Moto2—offering enhanced grip, tailored performance, and a glimpse into high-end racing technology. These innovations debuted at the Jerez Spanish Grand Prix and promise to elevate the riding experience for racers and, eventually, consumers.

What’s New for Moto2? Two Tires, One Big Step Forward

Pirelli’s latest update introduces a newly standardized soft tire and a brand-new supersoft compound designed to meet the high demands of modern racing.