SHERIDAN, WYOMING – March 7, 2023 – As the world around us shifts its focus towards more personalised experiences, the fitness industry needs to adapt or face being left behind. A real need for operators within the fitness industry to adopt a digital transformative strategy arises.

As Industry pioneers, it is our responsibility to share the knowledge gained from working alongside well-established operators with those at all stages of growth, supporting and guiding fitness providers on the value of digitally transformative systems.

A holistic strategy begins with a mobile-first approach, making your facility accessible anytime, anywhere. The shift to Open API comes next, enabling you to deliver a more immersive user experience. The final stage focuses on harnessing ‘big data’ to make data-driven decisions and deliver more personalised experiences.

SHERIDAN, WYOMING – March 6, 2023 –

Activity alone is not enough!

Especially in times like these, which are characterised by physical inactivity, more focus needs to be put on the fundamental importance of muscle training for a long, healthy life. To educate society about this and to support training facilities in their communication, the Experten Allianz für Gesundheit e.V. was founded.

SHERIDAN, WYOMING – March 3, 2023 – Not all fat is the same. It is not just the amount that matters, but above all the place where it is located. Skinny fat refers to exactly that: people who appear slim on the outside but have a lot of fat and little muscle mass on the inside. They are also called metabolically obese with normal weight (MONW), are mainly physically inactive and have more fat than healthy normal weight people (over 23 percent in men, over 30 percent in women), especially visceral fat.

In the medical world, this phenomenon is also known as TOFI (thin outside, fat inside). According to the BMI (Body Mass Index), these people are of normal weight, but have too much body fat. However, this is not visible from the outside in the subcutaneous tissue, but is well hidden between the organs in the abdominal cavity.

SHERIDAN, WYOMING – March 1, 2023 – Ombré effects, French Twist and Sculptured French Nails – these are just three of the many themes that the BEAUTY full NAILS Stage at BEAUTY DÜSSELDORF 2023 has to offer. From 31 March to 2 April the trade fair for cosmetic service providers will showcase the diversity of new trends and product highlights in the nail design sector. Nail professionals will get their money’s worth in Hall 12 where exhibitors will present their product innovations and demonstrate the state of the art in professionally designed nails. Here nail designers can find out about the up-and-coming colours and looks of the season as well as the latest treatments, materials and appliances needed for perfectly groomed hands.  

BEAUTY full NAILS Stage: English programme available for the first time

SHERIDAN, WYOMING – February 28, 2023 – Adding a little variety to your workout, trying out what is possible virtually and burning a few calories in the process, or even learning new moves and techniques: virtual and augmented reality games and applications are increasingly finding their way into everyday life - also in sports training. According to ARtillery Intelligence, global sales in the virtual reality market were around 12 billion US dollars in 2022. In 2021, it was still around 8 billion. And the forecast for the coming years continues to point upwards. Reasons enough to take a closer look at the trend.

What is Virtual and Augmented Reality Training?

Augmented reality (AR) means that a user can use a device to bring digital objects into the real world and interact with them. This is possible, for example, via the screen of a smartphone or via a virtual reality headset in which virtual reality glasses are integrated.

SHERIDAN, WYOMING – February 27, 2023 – To effectively motivate gym customers or gym app users to continue exercising, many gym operators and developers create fun features to make exercising more enjoyable. However, the fun factor may not be enough to motivate customers to maintain their efforts. In practice, gamification is increasingly used for this purpose. Designed appropriately, gamification elements can help motivate and retain customers and help them achieve fitness goals.

SHERIDAN, WYOMING – February 24, 2023 – Around the clock, day in and day out, some 654 muscles work for us so that we can carry out everyday movements or even sporting activities. It is the successful interaction of muscle work and our nervous system that enables us to do what we do. So anyone who has so far reduced muscles to their looks is doing them an injustice! Their inside is a true marvel and makes them the basis for our quality of life.

SHERIDAN, WYOMING – February 23, 2023 – Fitness conventions have been a major topic in the fitness industry for many years. 

The sporting events with event character take place almost everywhere in Germany and are organised by fitness studios of all sizes as well as by large event organisers.

But what are fitness conventions and what makes them so special?

From the course room to the big stage

In fitness studios, the Fitness Convention is usually held as a small fitness special and is organised as part of the regular studio operations. Well-known trainers from the region offer a change from the usual training programme during a "guest appearance" in the respective studio and provide a breath of fresh air.

SHERIDAN, WYOMING – February 20, 2023 – "Global Active Cities" such as Hamburg define themselves, among other things, through sport.

Lack of exercise as background

The Active Well-being initiative was founded due to the ever-increasing lack of physical activity worldwide, which causes civilisation diseases such as diabetes or cardiovascular complaints to grow. Although the health-promoting effects of sport and exercise are well known, only 43 percent of people in Germany meet the minimum requirements of the World Health Organisation (WHO), which recommends at least ten minutes of continuous physical activity daily.

SHERIDAN, WYOMING – February 13, 2023 – "Congratulations on a great tournament!" When Vincent Keymer finished second in the Rapid World Championship at the end of December, he was immediately congratulated from the very top. The new World Champion Magnus Carlsen paid tribute to the performance of his young opponent, who had almost forced him into a playoff for the title. The 18-year-old from Germany was just half a point short of finishing on par with Carlsen.

For Keymer, the World Championships in rapid and blitz marked the start of a first assessment of his young professional career, which began in the spring of 2022 after finishing school. Keymer now faces a whole series of tough chess tests including the WR Chess Masters in Düsseldorf.