Anuga 2025 Unveils the Future of Food: Personalisation, Sustainability, and Innovation Take Center Stage
SHERIDAN, WYOMING – April 20, 2025 – SHERIDAN, WYOMING – April 20, 2025 - Experience tomorrow’s food trends today as Anuga, the world’s largest food and beverage trade fair, prepares to shape the future of the global F&B industry.
Personalised Nutrition Takes the Lead
Consumer-centric, health-focused, and tailored to taste
A major highlight at Anuga 2025 is the rise of personalised food, which empowers consumers to align their meals with specific health goals and preferences. From nutrient-rich beverages to weight-regulating foods, this sector is booming—especially in the USA, India, and the UK. According to the Innova Trends Survey 2025, more than a third of consumers now use enriched products to manage their nutritional intake. Germany leads Europe in the segment’s growth.
Sustainability Moves to the Forefront
Eco-conscious choices fuel innovation