SHERIDAN, WYOMING – August 27, 2025 – Breakfast just got a whole lot tastier — and stronger. Eggo®, the household name for quick and delicious mornings, has launched three new protein-packed favorites: Buttermilk Vanilla Protein Waffles, Vanilla Protein Pancakes, and Blueberry Protein Pancakes. Each serving delivers 20% of your daily protein needs without sacrificing the fluffy, golden taste that makes Eggo a family staple.
A Breakfast Upgrade Families Can Agree On
Busy mornings often force a choice between convenience and nutrition — but Eggo says you can have both. These new protein waffles and pancakes were designed to keep mornings simple while adding a nutritional edge. They pop easily in the toaster or heat quickly in the microwave, making them ideal for parents trying to fuel kids before school or professionals looking for a no-fuss breakfast.
What’s New on the Table
Eggo’s latest lineup is all about variety and flavor:
- Buttermilk Vanilla Protein Waffles – Crispy on the outside, soft inside, with cozy buttermilk notes touched by vanilla.
- Vanilla Protein Pancakes – Smooth vanilla flavor in every fluffy bite, made for teens and adults alike.
- Blueberry Protein Pancakes – A classic favorite with juicy bursts of blueberry, now with a protein twist.
These builds on last year’s hit flavors — Chocolate Chip Brownie and Strawberry Delight Protein Waffles — giving Eggo fans even more ways to mix up their morning routine.
Why Protein Matters at Breakfast
Protein isn’t just for gym-goers. Starting the day with a protein boost helps keep energy steady and hunger at bay until lunch. Unlike many frozen breakfast options labeled as only a “good” source of protein, Eggo Protein delivers a complete protein, meaning it includes all the essential amino acids your body needs. That makes these waffles and pancakes more than just tasty — they’re functional fuel.
Editorial Extra: Eggo vs. the Alternatives
Here’s how Eggo’s protein lineup compares to other common quick breakfasts:
- Eggo Protein Waffles/Pancakes – 20% daily protein per serving, warm and fluffy in minutes, $5.99 per box.
- Protein Bars – High in protein but often dense, chewy, and less satisfying as a “real meal.”
- Smoothies – Nutritious but require prep time and fresh ingredients.
- Cereal – Convenient, but many lack substantial protein, leaving you hungry sooner.
For families who want a fast, hot breakfast with staying power, Eggo’s protein expansion hits a sweet (and savory) spot.
A Taste That Doesn’t Compromise
Eggo’s marketing VP, Alicia Mosley, summed it up perfectly: “When getting the protein you need feels impossible, Eggo makes it irresistible. We've focused on keeping taste first while delivering an excellent source of complete protein in every bite. Families are surprised that protein-packed waffles and pancakes can taste this good – but Eggo proves you can fuel your morning without giving up the taste everyone loves.”
Availability and Price
The new Eggo Protein Waffles and Pancakes are available nationwide now at major grocery retailers. Shoppers can pick them up for a suggested retail price of $5.99 per 10-pack of waffles or 12-pack of pancakes.
The Bottom Line
For families craving both convenience and nutrition, Eggo’s new protein lineup makes breakfast easier, tastier, and more filling. Whether you’re a blueberry lover, a vanilla fan, or someone who just wants a classic waffle with a protein punch, these new options make mornings feel like less of a scramble.
Learn more and explore the full Eggo collection at leggowitheggo.com.