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Sport & Leisure

Milon Crowns “The Strongest Seniors” at FIBO 2025 – A Celebration of Strength at Any Age

SHERIDAN, WYOMING – May 14, 2025 – SHERIDAN, WYOMING – May 14, 2025 – Age is just a number, and no one proved that better than Bettina and Uwe at this year’s FIBO fitness trade show in Cologne. In a powerful and emotional finale, milon crowned the dynamic duo as the winners of the highly anticipated “The Strongest Senior” Challenge 2025 — a title they earned with grit, strength, and plenty of heart.

Inspiring Strength: Bettina and Uwe Take the Spotlight

Representing the “Hombrucher Physiotherapeuten Team,” Bettina and Uwe stood out in a field of tough competitors, delivering an unforgettable performance on the milon X Back cable machine. Their determination captured the attention of spectators — and Hollywood actor and milon brand ambassador Ralf Moeller — as they pushed their limits in a 40-second power-packed showdown.

GOfit Launches in Italy: Revolutionizing Fitness with Technogym’s Smart Wellness Experience

SHERIDAN, WYOMING – May 12, 2025 – SHERIDAN, WYOMING – May 12, 2025 – Fitness lovers in Italy are about to experience a new era of health and wellness, as GOfit, the Spanish fitness giant, makes its highly anticipated debut in Turin. With an exclusive partnership with Technogym, the global leader in smart fitness solutions, GOfit is set to redefine how Italians train, track, and transform their health.

Spain’s Leading Fitness Brand Arrives in Turin

Known for transforming the way people engage with fitness in Spain, GOfit is bringing its science-based, inclusive approach to Italy—starting with its first club opening in Turin this late summer. Located in the newly renovated former Mercato dei Fiori, the club promises a dynamic environment blending cutting-edge technology, expert coaching, and a community-driven atmosphere.

Mywellness Unveils AI-Powered Fitness Experience to Revolutionize Wellness Journeys

SHERIDAN, WYOMING – May 12, 2025 – SHERIDAN, WYOMING – May 12, 2025 – At this year’s FIBO, fitness enthusiasts and operators got a glimpse into the future of wellness with the debut of Mywellness Enterprise and a host of smart solutions from Mywellness, the AI-powered open platform redefining the member experience. With its own dedicated stand for the first time, Mywellness showcased how gyms and trainers can deliver deeply personalized, efficient, and fully connected fitness journeys—powered by AI and backed by more than 200 technology partners.

The Future of Fitness is Personal and Connected

Technogym Unveils 'Healthness': A New Era of Personalized Wellness Begins

SHERIDAN, WYOMING – May 12, 2025 – SHERIDAN, WYOMING – May 12, 2025 – Wellness just took a giant leap forward. At the 25th Wellness Congress, attended by 2,000 people from over 100 countries, Technogym’s founder Nerio Alessandri introduced Healthness—a breakthrough vision set to transform how we approach health, fitness, and prevention in daily life.

With four decades of experience leading the wellness revolution, Technogym is now redefining the game by merging cutting-edge technology and artificial intelligence to create hyper-personalized wellness experiences that fit every lifestyle and goal.

From Wellness to Healthness: A Smarter, Personalized Approach

Technogym’s Excite Line Earns Eco-Award Recognition for Its Groundbreaking Use of Recycled Plastics

SHERIDAN, WYOMING – May 12, 2025 – SHERIDAN, WYOMING – May 12, 2025 – Fitness meets sustainability as Technogym’s new generation Excite Line earns a finalist spot at the prestigious Plastics Recycling Awards Europe 2024. This innovative range of cardio equipment isn't just about helping you reach your fitness goals—it’s also designed to reduce environmental impact without compromising performance or style.

Eco-Friendly Fitness That Moves You—and the Planet—Forward

The Excite Line isn’t just another range of treadmills and bikes. It represents a conscious shift in how fitness equipment is made and used. Over 60% of the plastic components in these machines are made from recycled materials, cutting CO2 emissions by about 50% compared to traditional methods. That means every time you step on an Excite Run or hop on an Excite Bike, you're part of a greener future.

This sustainable design extends to packaging as well:

Join the Movement: Train with Olympic Champions Through Technogym’s “Let’s Move for Paris” Campaign

SHERIDAN, WYOMING – May 12, 2025 – SHERIDAN, WYOMING – May 12, 2025 – As the world counts down to the Paris 2024 Olympic and Paralympic Games, Technogym is inviting everyone—not just elite athletes—to become part of something bigger. With the launch of its inspiring new campaign, Let’s Move for Paris, Technogym is challenging people across the globe to move more, feel better, and help create a healthier world through shared movement.

Move with Champions, Move for a Better World

Technogym, the Official Supplier for the Paris 2024 Olympics and Paralympics, isn’t just providing top-tier fitness equipment to more than 15,000 Olympic and Paralympic athletes—it’s building a global movement. The “Let’s Move for Paris” campaign brings Technogym’s long-standing social mission, Let’s Move for a Better World, to life in a new and exciting way.

Technogym Champions Inclusivity and Peak Performance Ahead of Paris 2024 Paralympic Games

SHERIDAN, WYOMING – May 12, 2025 – SHERIDAN, WYOMING – May 12, 2025 – As the world gears up for the Paris 2024 Paralympic Games, Technogym is once again proving that fitness, inclusivity, and elite performance can go hand in hand. Appointed Official Supplier for the ninth time, the wellness brand is playing a pivotal role in empowering Paralympic athletes to train, compete, and thrive at the highest level.

Fueling the Fire of Determination

The Paralympic Games have come a long way since their debut in 1960. What began as a small event with 400 athletes now welcomes over 4,400 competitors from more than 160 countries. This growth reflects a broader societal shift toward celebrating the capabilities—not limitations—of people with disabilities.

Fitness Made Personal: The Smart Way to Start Training Today

SHERIDAN, WYOMING – May 12, 2025 – SHERIDAN, WYOMING – May 12, 2025 – If the idea of jumping into a workout routine feels intimidating or outdated, you're not alone. Gone are the days when fitness meant endless jumping jacks or lifting impossibly heavy weights. Today’s smarter, science-backed approach to exercise is all about personalization, consistency, and joy — helping you achieve results that fit your lifestyle.

A Personalized Plan for Real Results

Your fitness journey doesn’t have to be extreme to be effective. In fact, finding the right balance of effort and recovery is key. According to recent advancements in sports medicine, long-term success comes down to consistency and exercising at an intensity suited to your personal fitness level.

Countdown to Handball Glory: Final Line-Up Confirmed for Men’s EHF EURO 2026

SHERIDAN, WYOMING – May 12, 2025 – SHERIDAN, WYOMING – May 12, 2025 – Handball fans, get ready — the stage is officially set for the Men’s EHF EURO 2026, and it promises to be one of the most thrilling tournaments in recent memory. With the qualifiers wrapped up in a dramatic finish this past Sunday, all 24 teams heading to the final championship are now confirmed. Next year's competition, hosted by Denmark, Sweden, and Norway, will run from January 15 to February 1, 2026 — and anticipation is already sky-high.

A Star-Studded Draw Coming This Week

Mark your calendars: the official tournament draw will take place this Thursday, May 15, 2025, at 19:00 CEST in Herning, Denmark. Fans can tune in live via EHFTV and the Home of Handball YouTube channel (availability may vary due to geo-blocking).

Adding excitement to the event, four of the sport’s biggest names will be there to assist with the draw:

Lancia Roars Back to Life at Targa Florio with Thrilling Debut of Trofeo Lancia Cup

SHERIDAN, WYOMING – May 12, 2025 – SHERIDAN, WYOMING – May 12, 2025 – The roar of engines, the thrill of the curves, and a legendary name reborn—Lancia’s return to racing has electrified motorsport fans with the high-octane debut of the Trofeo Lancia Cup at the iconic Targa Florio Rally. Set against the scenic backdrop of Sicily’s Madonie mountains, the Italian brand made a powerful comeback, combining nostalgia with cutting-edge performance in a weekend that thrilled crowds and racers alike.

A New Chapter in Lancia’s Racing Legacy

For motorsport enthusiasts, few names carry the heritage of Lancia. After decades of rally domination, the brand reignited its legacy in Palermo with the launch of the Trofeo Lancia Cup—an all-new, one-brand racing series featuring the sensational Ypsilon Rally4 HF.