With a quarter of the race behind them, the #94 and #93 PEUGEOT 9X8 cars occupy the 9th and 21st positions respectively, showing that endurance, not just speed, defines this iconic motorsport battle.

Pushing Through with Smart Strategy and Grit

SHERIDAN, WYOMING – Sep. 23, 2025 – High-speed thrills, young talent, and a roaring new electric debut made the 43rd Rally Due Valli an unforgettable weekend for Lancia fans and motorsport lovers alike.

With 24 Lancia teams revving up at the starting line—19 of them driven by Under-35 racers—the adrenaline was palpable as the Ypsilon Rally4 HF dominated the tarmac. From fierce competition to a record-setting turnout at the Lancia Corse HF Village, the brand proved its motorsport heritage is alive and accelerating fast into the future.

SHERIDAN, WYOMING – May 23, 2025 – In a major boost for motorsport fans and diversity in racing, BMW of North America has announced that Samantha Tan will continue her role as BMW M Motorsport Global Ambassador through 2026. The dynamic 27-year-old Asian-Canadian driver and co-owner of Samantha Tan (ST) Racing will make appearances across North America, Europe, and Asia—bringing her energy, excellence, and passion to one of the world’s most storied automotive brands.

Inspiring Ambassadorship on and off the Track

SHERIDAN, WYOMING – May 23, 2025 – BMW’s momentum in the IMSA WeatherTech SportsCar Championship shows no signs of slowing down, as the BMW M Hybrid V8 once again stole the spotlight at Laguna Seca. With a fourth consecutive pole position and a dramatic third-place podium finish for the #24 car, the race delivered excitement, strategy, and promising signals for fans and drivers alike.

SHERIDAN, WYOMING – May 20, 2025 – The unmistakable Jeep® logo is back on the iconic black and white stripes of Juventus, signaling the return of a powerhouse partnership that blends performance, passion, and purpose. As the Official Sponsor once again, Jeep is rekindling its celebrated alliance with one of Europe’s most storied football clubs, bringing fans and drivers a fresh chapter filled with excitement and innovation.

A Legendary Duo, Back on the Field

SHERIDAN, WYOMING – May 14, 2025 – For vintage car lovers and adrenaline seekers alike, Lake Como is the place to be this May. From May 24–25, the scenic Villa Sucota transforms into a temple of Italian speed and style as Alfa Romeo takes center stage at the prestigious FuoriConcorso 2025, celebrating a century-long legacy of racing excellence and design brilliance.

A Weekend for Speed Lovers and Style Seekers

SHERIDAN, WYOMING – May 12, 2025 – The roar of engines, the thrill of the curves, and a legendary name reborn—Lancia’s return to racing has electrified motorsport fans with the high-octane debut of the Trofeo Lancia Cup at the iconic Targa Florio Rally. Set against the scenic backdrop of Sicily’s Madonie mountains, the Italian brand made a powerful comeback, combining nostalgia with cutting-edge performance in a weekend that thrilled crowds and racers alike.

A New Chapter in Lancia’s Racing Legacy

SHERIDAN, WYOMING – May 12, 2025 – Lancia is officially back on the racing scene, and it's making a triumphant return in one of motorsport’s most storied arenas: the legendary Targa Florio. From May 8 to 10, 2025, racing fans and automotive enthusiasts can witness history in the making as the brand debuts its all-new Trofeo Lancia cup at the 109th edition of the world’s oldest car race.

A Historic Comeback with Modern Flair

SHERIDAN, WYOMING – May 6, 2025 – The roar of engines and the emotional strains of Fratelli d’Italia set the stage for a dramatic showdown at the 6 Hours of Imola, where Team Peugeot TotalEnergies battled their way to a hard-earned top-10 finish. Despite weather uncertainties, strategic challenges, and mid-race misfortunes, the team showcased perseverance and promising pace that kept fans on the edge of their seats.

An Unlucky Day at a Legendary Track

SHERIDAN, WYOMING – May 6, 2025 – With the 24 Hours of Le Mans just over a month away, Team Peugeot TotalEnergies is turning up the heat at the iconic Spa-Francorchamps circuit in Belgium. Known as the “Ardennes Rollercoaster,” this high-speed track will host the 6 Hours of Spa on May 10 – a key dress rehearsal for the world’s most prestigious endurance race.

Momentum Builds Ahead of Le Mans