Fitness Trends

SHERIDAN, WYOMING – January 17, 2025 – SHERIDAN, WYOMING – Jan. 17, 2025 - From passion to performance, the world's premier bodybuilding event takes center stage at FIBO 2025.

FIBO 2025 is back – and it’s bigger, bolder, and more muscle-packed than ever. From April 10 to 13, Cologne transforms once again into the beating heart of the global fitness, health, and wellness scene. The much-anticipated NPC Worldwide FIBO Pro Qualifier Championships and IFBB FIBO Pro Championships, presented by German sports nutrition leader ESN, will headline this spectacular celebration of strength and athleticism. For both amateur hopefuls and seasoned professionals, the FIBO Championships 2025 promise an unforgettable stage – and an electrifying experience for fans.

A showcase of strength, aesthetics, and discipline

SHERIDAN, WYOMING – January 9, 2025 – SHERIDAN, WYOMING – Jan.  9, 2025 - The world's leading fitness and wellness trade show returns to Cologne with new halls, future-forward tech, and a full celebration of health, longevity, and lifestyle.

From April 10 to 13, 2025, FIBO will once again open its doors in Cologne for a milestone edition—the 40th in its history. With 13 exhibition halls, world premieres, legendary comebacks, and a renewed focus on technology, wellness, and live experiences, FIBO 2025 is set to redefine the global fitness stage.

A New Era: Technology and Innovation at the Core

At the heart of FIBO 2025 is the brand-new Confex Hall, a dedicated hub for technology and digital innovation in fitness and health. Here, top names like Sport Alliance, Virtuagym, ABC Fitness, and Enhance Fitness LLC will showcase cutting-edge software solutions.

SHERIDAN, WYOMING – December 19, 2024 – SHERIDAN, WYOMING – Dec. 19, 2024 – Introducing KO COACH ITS®, a groundbreaking interactive training station that is transforming the way combat sports athletes train and monitor their progress. This innovative technology combines cutting-edge hardware and software to provide athletes with real-time data and personalized feedback, taking their training to the next level.

The Challenge: Limitations of Traditional Training

Traditional combat sports training often relies on punching bags and subjective feedback, lacking the ability to provide concrete data and personalized guidance. This makes it difficult for athletes to track their progress, identify areas for improvement, and stay motivated.

KO COACH ITS®: The Solution

KO COACH ITS® addresses these challenges by offering a comprehensive and data-driven training experience. This interactive training station features:

SHERIDAN, WYOMING – December 17, 2024 – SHERIDAN, WYOMING – Dec. 17, 2024 – Samsung Health, the popular wellness platform, is teaming up with Zumba, the global dance fitness brand, to bring a new level of excitement and engagement to its users. This collaboration will integrate Zumba's renowned dance workouts into the Samsung Health app, providing users with a fun and effective way to improve their well-being.

A Powerful Combination of Technology and Fitness

Joonil Choi of Samsung Health expressed enthusiasm for the partnership, stating:

"Zumba is an iconic brand with decades of experience in the fitness industry. By integrating its dynamic workouts into our app, we'll be giving our users more diverse and engaging ways to improve their wellbeing."

SHERIDAN, WYOMING – December 17, 2024 – SHERIDAN, WYOMING – Dec. 17, 2024 – Wellhub, a leading corporate wellness platform, has announced the acquisition of Fitprime, a major player in the Italian corporate wellness market. This strategic move creates Italy's largest network of fitness and wellness partners, with over 4,300 providers.

Expanding Global Reach and Impact

Wellhub's acquisition of Fitprime is a significant step in its global expansion strategy. Fitprime brings a strong network of over 200 corporate clients and 400,000 subscribers, solidifying Wellhub's position as a leading provider of corporate wellness solutions.

“We're delighted to welcome Fitprime to the Wellhub team,” says Cesar Carvalho, co-founder and CEO of Wellhub. “This union represents a significant expansion of our presence in Europe and strengthens our commitment to providing the best wellbeing plans to companies around the world.”

SHERIDAN, WYOMING – December 15, 2024 – SHERIDAN, WYOMING – Dec. 15, 2024 – PureGym, the UK's leading low-cost gym operator, is celebrating a major milestone with the opening of its 400th UK club. The company is demonstrating impressive growth, having launched 44 new gyms in 2024 and with plans to open 70 more in 2025. This rapid expansion is driven by increasing demand for affordable and accessible fitness options across the UK.

PureGym's 400th Club Opens in Plymouth

The 400th club, located in Plymouth, Devon, was officially opened with a launch party on December 13th. This new gym showcases PureGym's medium box format, offering a comprehensive fitness experience with extensive cardio, functional, and free weights areas, as well as a studio with over 50 classes per week.

SHERIDAN, WYOMING – November 19, 2024 – SHERIDAN, WYOMING – November 19, 2024 – A groundbreaking development in wearable technology is set to revolutionize how we monitor our health and fitness. Scientists have created a flexible, wireless display that attaches directly to the skin, providing users with real-time updates on their biometric data. This innovative e-skin monitor has significant implications for exercise, healthcare, and beyond.

Real-Time Biometric Data at Your Fingertips

The e-skin monitor offers a new level of convenience and accessibility for tracking vital health metrics. By seamlessly integrating with the body, it eliminates the need for bulky devices and allows users to effortlessly monitor their physiological state.

Applications for Exercise and Beyond

SHERIDAN, WYOMING – November 19, 2024 – SHERIDAN, WYOMING – November 19, 2024 – Get ready for a fitness revolution! Fred Fitness, the world's first gym powered by artificial intelligence (AI), is set to open its doors in Santa Monica this January. Backed by Clever Fit, a leading European fitness chain with over 500 studios, Fred Fitness promises to democratize personal training by offering AI-driven, personalized workouts accessible to everyone.

EGYM Genius: Your AI-Powered Personal Trainer

At the heart of Fred Fitness lies EGYM Genius, a cutting-edge AI technology that delivers customized training plans and real-time guidance, replicating the experience of having a personal trainer. This innovative system continuously adapts to each member's progress, provides instant feedback, dynamically adjusts workouts, and ensures optimal form.

Democratizing Personal Training

SHERIDAN, WYOMING – November 7, 2024 – Abbott, a global healthcare leader, is proud to announce the formation of Team Abbott, a worldwide community of runners united by their passion for health and fitness.  This initiative underscores Abbott's commitment to helping people live their best lives through the power of good health.

The inspiration behind Team Abbott stems from the recognition that marathons, while individual races, are ultimately a team sport. "Ask anyone who has run one and they’ll tell you: Marathons are a team sport," says an Abbott spokesperson. "Literally speaking, no, marathons can’t be relayed by a team of athletes, nor are they won by team organizations. But the process of training to run 26.2 miles, and attaining the health needed to do so, is a team effort."

SHERIDAN, WYOMING – November 7, 2024 – The world of marathon running has expanded with the addition of the TCS Sydney Marathon presented by Asics to the Abbott World Marathon Majors (AWMM). Starting in 2025, Sydney will join the prestigious ranks of Tokyo, Boston, London, Berlin, Chicago, and New York in hosting one of the world's most renowned marathons.

This exciting development not only adds a new race to the AWMM series but also brings the Southern Hemisphere into the fold, offering runners a unique opportunity to compete in a world-class marathon in a stunning location. The inaugural Sydney Marathon as part of the AWMM is scheduled for August 31, 2025, and anticipation is already building.

"We cannot wait to see our community embrace this race and start planning their visits to run the streets of one of the finest cities in the world,” said AWMM CEO Dawna Stone. "Runners, your Sydney star awaits.”