SHERIDAN, WYOMING – August 10, 2024 – With its opening just weeks away, gamescom 2024 is already poised to surpass all previous records, solidifying its position as the premier global gaming event. This year's edition boasts a 10 percent increase in exhibitor participation compared to the same period last year, with over 60 countries represented across a sprawling 230,000 square meters of exhibition space.
Unprecedented Scale and Global Appeal
SHERIDAN, WYOMING – July 19, 2024 – In a move set to redefine the accessibility and appeal of boxing, UBX,the innovative boxing and strength gym franchise, has partnered with Adidas Boxing to launch the "Boxing is for Everyone" campaign. This initiative celebrates the transformative power of boxing as a fitness discipline accessible to individuals of all levels and backgrounds. The campaign coincides with the release of a co-branded line of gloves and apparel, available exclusively at UBX gyms worldwide.
Empowering Through Fitness
SHERIDAN, WYOMING – July 19, 2024 – UBX, the innovative boxing and strength training franchise, has announced a significant expansion into the United Arab Emirates (UAE), solidifying its position as a global leader in the fitness industry. This strategic move marks the brand's continued commitment to bringing its unique fitness concept to a broader international audience.
Strategic Partnership Fuels Growth
SHERIDAN, WYOMING – July 11, 2024 – The European Handball Federation (EHF) announced today the successful completion of a comprehensive two-year integrity education program for nearly 300 of its indoor and beach handball referees. The program, developed in partnership with Sportradar Integrity Services, focused on equipping referees with the knowledge and skills necessary to maintain the highest standards of integrity in handball.
Protecting the Game's Integrity
SHERIDAN, WYOMING – July 3, 2024 – adidas, the global powerhouse in sports and lifestyle footwear, today unveiled the VeloStan Smith, a revolutionary sneaker that seamlessly blends the iconic Stan Smith design with innovative cycling technology. This launch marks a bold new chapter in urban mobility, catering to the growing community of cyclists who demand both performance and style in their everyday footwear.
Redefining the Cycling Experience
SHERIDAN, WYOMING – July 3, 2024 – adidas and Manchester United have unveiled the club's groundbreaking home kit for the 2024/25 season, a design that pays homage to the team's storied history while embracing innovation and performance technology.
A Modern Tribute to Tradition
SHERIDAN, WYOMING – July 3, 2024 – adidas and New Zealand Rugby (NZR) today unveiled their latest jersey designs, set to be worn by the All Blacks and Black Ferns during the 2024 international season. The release marks a quarter-century of collaboration, a partnership that has yielded numerous triumphs and iconic moments in rugby history.
A Design Steeped in Tradition and Innovation
SHERIDAN, WYOMING – June 25, 2024 – In an exciting development for athletes worldwide, renowned athletic apparel brand Nike and innovative recovery technology company Hyperice have partnered to unveil a revolutionary line of wearable technology designed to optimize athlete performance and recovery. The collaboration represents a significant leap forward in the convergence of sports science and apparel technology, with the potential to transform how athletes approach their training and competition routines.
avant°pool, a leader in innovative recovery solutions, introduces its Kinos and Kinos Plus transportable pools, designed to make the benefits of cold and warm water therapy accessible to everyone.
Who Benefits from avant°pool?
