Mobility

SHERIDAN, WYOMING – October 6, 2024 – SHERIDAN, WYOMING – October 6, 2024 – An emotional new Honda brand campaign debuts today – “Unstoppable Dreams” – led by a sixty-second spot that brings to life the Honda “Challenging Spirit” and the idea that resounding success is often the result of failures: honda.us/unstoppabledreams. The new Honda brand spot follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen.

The inspiring new Honda spot is brought to life by acclaimed director Rupert Sanders and utilizes an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.

SHERIDAN, WYOMING – October 6, 2024 – SHERIDAN, WYOMING – October 6, 2024 – During this weekend’s rainy last round of the 2024 MotoAmerica season at New Jersey Motorsports Park, Real Steel Motorsports rider Hayden Gillim wrapped up his second consecutive Stock 1000 National Championship, with wins on Saturday and Sunday. Racing a CBR1000RR-R Fireblade SP with significant backing from Tennessee dealership Southern Powersports, Gillim dominated the series, winning seven of 10 races.

A 29-year-old native of Owensboro, Kentucky, Gillim is a racing veteran, having won his first Amateur Dirt Track Grand Championship at age 6. He’s a cousin of the famous racing Hayden brothers (who he is named after), and typically runs number 69 as an homage to the late Nicky Hayden, who rode Hondas to the 1999 AMA 600 Supersport Championship, the 2002 AMA Superbike Championship and the 2006 MotoGP World Championship.

SHERIDAN, WYOMING – October 6, 2024 – SHERIDAN, WYOMING – October 6, 2024 – Honda was honored Sept. 25 as #1 in brand loyalty among mainstream SUV owners by J.D. Power. The award is based on the combined performance of Honda SUVs in the J.D. Power 2024 U.S. Automotive Brand Loyalty Study, including the Honda HR-V, CR-V, Passport, Pilot and all-electric Prologue.

“Owner loyalty is the most cherished measure of success in the auto industry which makes the J.D. Power Brand Loyalty award a special honor for Honda and our dealers nationwide,” said Jessika Laudermilk, assistant vice president of Honda Auto Sales. “Based on the efforts of Honda associates who create and build our rugged SUVs in America and our Honda dealers, we will continue to set the standard for exceptional value, sales and service that earn the loyalty of our customers.”

SHERIDAN, WYOMING – October 6, 2024 – SHERIDAN, WYOMING – October 6, 2024 – American Honda today confirmed that the Dax 125 (first offered to European customers for the 2023 model year but paying homage to the 1969 CT70 that was a big hit with stateside enthusiasts) will be available in the U.S. market for the 2025 model year. The Dax joins Honda’s handful of mischievous, charming miniMOTO models—each small in stature but huge in appeal—that have collectively struck a chord with young and old riders alike.

SHERIDAN, WYOMING – October 6, 2024 – SHERIDAN, WYOMING – October 6, 2024 – Fortified with a new, more powerful DOHC 3.5-liter V6 engine, high-strength 10-speed automatic transmission and best-in-class torque vectoring i-VTM4™ all-wheel drive system standard, the all-new Passport TrailSport is the most adventure-ready and capable Honda SUV ever.

From the red rocks of Moab to the sandy dunes of western Michigan to the muddy trails of Appalachia, Honda engineers are putting the next-generation Honda Passport TrailSport through the very highest level of testing validation on challenging trails all over America.

The 2026 Passport and Passport TrailSport will be revealed this fall ahead of arrival at dealers early next year.

About Honda

SHERIDAN, WYOMING – October 6, 2024 – SHERIDAN, WYOMING – October 6, 2024 – Saturday evening at Las Vegas Motor Speedway, Team Honda HRC Progressive rider Jett Lawrence successfully defended his premier-class SuperMotocross World Championship by racing his 2025 CRF450RWE to 1-1 moto tally and a first-overall result in the SMX Final. Last year saw the Australian earn the first-ever SMX crown by topping two of the three rounds, and he did likewise in the series’ sophomore year. (His teammate and older brother, Hunter Lawrence, topped round 2 and finished second in Las Vegas and in the series; the two actually tied on points, but Jett got the nod by virtue of winning two rounds to Hunter’s one.) It was a lucrative day for the Lawrence family; for winning the SuperMotocross crown, Jett earned $1 million, while Hunter took home $500,000 for second place.

SHERIDAN, WYOMING – October 6, 2024 – New Tech Firm Formed by Automakers to Help Manage Flow of Data, Energy Between EVs and Power Grid

SHERIDAN, WYOMING – October 6, 2024 – BMW, Ford and Honda have begun operations of the new joint venture that they announced last year and have appointed the first CEO and CTO. ChargeScape is a software platform that integrates electric vehicles (EVs) into the power grid, shoring up grid stability while saving drivers money on their charging.

The announcement underscores that automakers remain committed to EVs – including plug-in hybrids – and are focused on reducing the total cost of ownership for their customers.

SHERIDAN, WYOMING – October 6, 2024 – SHERIDAN, WYOMING – October 6, 2024 – The 2025 Honda Accord begins arriving at Honda dealerships today with more standard features, and a new turbocharged SE trim with sporty black exterior accents and a host of standard high-demand features. The Honda Accord, America's best-selling car over the last five decades, is available in six trim levels, starting with the turbocharged LX and SE, and topped by the hybrid-electric powered Sport, EX-L, Sport-L and Touring.

The well-equipped Accord LX has a starting manufacturer's suggested retail price (MSRP) of $28,295 (excluding $1,095 destination charge). The hybrid-electric powered 2025 Accord Sport starts at $33,655.

SHERIDAN, WYOMING – October 6, 2024 – Andretti Autosport’s Kyle Kirkwood closed out the 2024 NTT INDYCAR SERIES season with his second career pole position, leading Honda qualifying efforts for Sunday’s Big Machine Music City Grand Prix at Nashville Superspeedway.

Kirkwood’s pole effort in his #27 Andretti Global Honda came at the same track where he scored his second career INDYCAR win a year ago, albeit on a temporary street circuit surrounding the Tennessee Titans’ Nissan Stadium, rather than on the 1.33-mile oval where the series is competing this weekend.

Two Meyer Shank Racing Hondas also qualified well for Sunday’s season finale. Felix Rosenqvist qualified third in his #60 AutoNation/SiriusXM Honda, with teammate David Malukas sixth in the #18 HMD Honda.

SHERIDAN, WYOMING – October 6, 2024 – SHERIDAN, WYOMING – October 6, 2024 – The refreshed 2025 Honda Civic Hatchback, built exclusively in Indiana, begins arriving at Honda dealerships today with enhanced styling, new technology, and an available hybrid-electric powertrain that boosts performance and fuel efficiency. With hybrid power coming to the hatchback model for the first time in the U.S., the Civic Hatchback hybrid boasts 232 lb.-ft of torque and is the most powerful non-Type R Civic ever, while earning an impressive 50 mpg EPA city fuel economy rating.

Sales of the new Civic hybrid-electric models, offered for the first time as either a sedan or hatchback, are expected to represent about 40% of Civic sales as a key step in the Honda electrification strategy.