Honda Electrifies the 2025 Rose Parade® with "Electrified Dreams" Float and All-Electric Fleet
SHERIDAN, WYOMING – January 13, 2025 – SHERIDAN, WYOMING – Jan. 13, 2025 – For the first time in the 136-year history of the Rose Parade®, a fully electric fleet will escort the floats, and Honda is leading the charge. The company's "Electrified Dreams" float, a symbol of Honda's commitment to sustainability, will be accompanied by an all-electric procession including the Honda Prologue SUV, the Acura ZDX Type S performance SUV, and a fleet of Honda Motocompacto e-scooters.
"Electrified Dreams" Symbolizes a Sustainable Future
The "Electrified Dreams" float is a visual spectacle that blends organic and man-made materials, incorporating LED lights and roses to represent the delicate balance of our ecosystem. This design underscores Honda's dedication to environmental preservation and achieving zero emissions for all mobility products and business operations by 2050.