Lights, Camera, Ypsilon! Lancia Takes You Behind the Scenes of its Latest Commercial
SHERIDAN, WYOMING – Jan. 09, 2025 – Lancia is offering a captivating glimpse behind the scenes of its newest commercial for the New Lancia Ypsilon. More than just a "making-of" video, this exclusive look reveals the passion, creativity, and meticulous detail that went into bringing the Ypsilon's story to life.
A Cinematic Experience at Cinecittà World
The commercial, set to air next week across various media platforms, was filmed at Cinecittà World, Italy's first movie theme park. This unique setting, designed by renowned Italian set and costume designer Dante Ferretti, provided the perfect backdrop to showcase the Ypsilon's elegance and charm. The commercial recreates a glamorous urban environment, complete with stylish boulevards and luxurious storefronts, mirroring the sophisticated lifestyle associated with the Lancia brand.
More Than Just Images: A Story of Passion and Teamwork