Cars

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - MINI USA is making it easier than ever to join the fun side of premium driving. With the launch of the 2026 MINI Oxford Edition Countryman S ALL4, the brand introduces a new, value-driven model that blends everyday practicality with signature MINI style and spirit - all at a refreshingly accessible price.

A MINI that maximizes fun and minimizes compromise
The Oxford Edition Countryman S ALL4 continues MINI's mission of offering premium design and driving excitement without inflating the budget. Priced at $34,900 (plus destination and handling), this model packs the essentials that make MINI such a joy to own - energetic performance, clever features, and a confident stance - while delivering strong value across the board.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - BMW of North America's record 371,346 U.S. sales in 2024 didn't happen by chance - they're the result of decades of listening to American drivers and reshaping the lineup around how people really live, drive, and buy. From service-first dealerships to the "Power of Choice" across gas, hybrid, and fully electric models, BMW's story is ultimately about giving consumers more ways to feel connected to their car.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - The mighty BMW X5 has just proven that luxury and endurance can share the same DNA. After eight grueling days and 1,700 miles of sand, rock, and sun-scorched desert, a nearly stock BMW X5 stormed to victory at the 2025 Rebelle Rally - earning the coveted Bone Stock Award and an impressive second place overall in its class.

A Win Born from Pure Capability and Courage

Behind the wheel was seasoned off-road driver Rebecca Donaghe, joined by BMW of North America Product Manager Rebecca Dalski as navigator. Their teamwork didn't just bring home trophies - it showed what BMW's X family can achieve far beyond paved roads. The Rebelle Rally, known for its brutal terrain and no-GPS rules, challenges competitors to rely on old-school navigation with paper maps and compasses.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - What began as a passionate movement among a few spirited BMW drivers has evolved into one of the most enduring love stories in automotive culture - the partnership between BMW of North America and the BMW Car Club of America (CCA). It's a relationship that transformed from early rivalry into a friendship defined by trust, loyalty, and the shared joy of driving.

A Club Born from Passion and the Open Road

The roots of the BMW CCA stretch back to the late 1960s, when a handful of enthusiasts fell head over heels for the nimble BMW 1600-2 and 2002 models. Their enthusiasm quickly spread, and soon, clubs popped up across the U.S. - in Boston, Palo Alto, Kansas City, and beyond. In 1970, the first "Oktoberfest" brought them all together in Massachusetts for what would become a beloved annual tradition of driving, camaraderie, and celebration.