SHERIDAN, WYOMING – August 4, 2025 – In a bold move that blends cutting-edge finance with high-octane motorsport, Revolut has officially signed on as the title partner of the future Audi F1 Team, starting from the 2026 FIA Formula One World Championship season. This powerhouse partnership signals more than just branding—it promises to reshape the Formula One fan experience while streamlining the financial engines behind the scenes.
A Fusion of Innovation: Racing Meets Fintech
When two disruptors join forces, sparks fly. Audi, entering Formula 1 with precision German engineering and ambition to match, has found a kindred spirit in Revolut—one of the world’s fastest-growing fintech platforms with over 60 million users. But this isn’t just about logos on cars. It’s a cultural match that aims to elevate fan engagement and financial agility at the heart of one of the world’s most elite racing formats.
With Revolut’s support, the Audi F1 Team plans to rewrite how fans interact with the sport—making it more accessible, immersive, and digitally connected.
“We’re not just putting a name on a car. We’re co-creating a new way for fans to experience Formula 1,” an Audi insider hinted.
How This Hits the Fast Lane of Everyday Life
Why should the average driver or weekend motorsport enthusiast care about a fintech joining forces with an F1 team? Because this collaboration isn't locked behind the pit lane. Revolut's role as a financial enabler means new real-world perks could emerge for users—think fan-exclusive payment features, early access to race experiences, and possibly even crypto-integrated rewards tied to Grand Prix action.
For fans, this might look like:
- In-app live F1 content or behind-the-scenes videos
- Special ticket access via Revolut accounts
- Financial tools inspired by race strategy (budgeting meets split-second decisions)
It’s an everyday-meets-race-day mashup, and the potential is thrilling.
The Business Engine Behind the Show
Behind the glitz of race day lies a complex web of operations, and Revolut Business will now be at the heart of the Audi F1 Team’s financial workflows. From payroll to procurement, international payments to financial planning, the team is plugging into Revolut’s streamlined platform.
This means leaner, faster financial operations—a critical edge in a sport where milliseconds matter. For small businesses watching from the sidelines, it’s a case study in how smart digital finance can scale up to the world stage.
Editorial Extra: Fintech x F1 — A Mini Comparison
Here’s how Revolut stacks up against traditional sponsors in F1:
- Traditional Banking Sponsors: Focus on brand awareness, prestige, and elite clientele.
- Revolut: Focus on accessibility, digital tools, community engagement, and user growth.
Why This Partnership Feels Different
Unlike legacy finance brands that have long graced F1 liveries, Revolut brings tech-native energy to the sport—faster updates, younger users, and global ambitions. This partnership reflects where both motorsport and money are headed: agile, inclusive, and always evolving.
Looking Toward 2026
With Audi’s F1 entry just a season away and Revolut now firmly in the driver’s seat as title partner, the countdown begins. Will they challenge the grid? Time will tell. But one thing’s clear—this is a partnership built for fans, fueled by data, and racing toward the future.
To learn more, visit www.audi.com or www.revolut.com