SHERIDAN, WYOMING – June 11, 2025 – MINI USA has revealed its 2026 vehicle lineup, and fans of the iconic brand are in for a treat. From fresh styling upgrades to smarter digital tech and more ways to personalize, the new offerings continue MINI’s tradition of driving fun, design flair, and driver-focused innovation.
Style Meets Performance: JCW Package Now Available Across More Models
MINI is expanding the reach of its performance-inspired John Cooper Works (JCW) Style package. For the first time, all Cooper S and Countryman S models can sport this $1,200–$1,400 upgrade, adding dynamic flair with:
- A JCW Aero Body Kit
- Exclusive wheels
- Dynamic Damper Control
- Paddle shifters and enhanced brakes when paired with the Iconic Trim
This move lets more MINI enthusiasts enjoy the signature JCW look and feel—without having to jump to the full JCW model.
More Freedom to Personalize with Sport Stripes
Customization takes center stage with expanded Sport Stripe options. For 2026, customers can pair Black Sport Stripes with a variety of roof and mirror cap colors, depending on trim level:
- JCW Style with Iconic Trim: Jet Black or body-colored accents
- Classic or Favoured Style with Signature Plus or Iconic Trim: Jet Black, Glazed White, Multitone Blue, or body color
Sport Stripes remain an optional add-on at $250—perfect for drivers who want that extra splash of individuality without any compromises.
Bold New Wheels at No Extra Cost
MINI Countryman S ALL4 gets a sporty style boost with a new 18” Asteroid Spoke wheel in black—and best of all, it comes standard with Signature Plus or Iconic Trim at no additional charge. Paired with all-season tires, these wheels complement the Countryman’s adventurous spirit while offering practical performance year-round.
Smarter Access with MINI Digital Key Plus
Kicking off with production starting July 1, 2025, MINI introduces a new digital key system on most 2026 models (excluding Convertibles). The MINI Digital Key Plus lets owners unlock and start their vehicle via smartphone, combining:
- One physical key fob
- A setup card
- A service card
Convertibles retain both physical fobs but now include the new cards, offering a hybrid key experience. This shift is part of MINI’s push toward intuitive tech that fits seamlessly into modern lifestyles.
Other Noteworthy Add-ons and Pricing Highlights
MINI fans will appreciate a range of optional upgrades that enhance comfort, safety, and style:
- 1” Wheel Upgrade: $750
- 2” Wheel Upgrade: $1,250
- Power Front Seats with lumbar support and massaging function: $1,250
- Active Driving Assistant (Signature Trim): $500
- Multitone Blue Roof: $600
- Favoured Style Package (Countryman S ALL4 only): $900
- Includes a space-saver spare and trailer hitch
2026 Base Model Pricing Snapshot
Here’s a quick look at base prices across popular models in the U.S.:
- MINI Cooper Hardtop 2 Door: from $29,500
- MINI Cooper S Convertible: from $37,900
- MINI JCW Hardtop 2 Door: from $38,900
- MINI Countryman S ALL4: from $38,900
- MINI JCW Countryman ALL4: from $46,900
Note: Prices exclude destination and handling fees.
A Brand That Keeps Evolving
Since its U.S. debut in 2002, MINI has continued to reinvent what a small car can be—fun, fashionable, and now more digitally connected than ever. The 2026 lineup reflects that spirit with upgrades that delight both the eyes and the driver’s seat.
Learn more about the new models and customization options at www.miniusanews.com.