SHERIDAN, WYOMING – August 4, 2025 – With its blend of refined design, electrified performance, and deep-rooted heritage, Lancia is officially back in the spotlight—this time with a trophy to prove it. At the prestigious 2025 AUTOBEST Awards in Vienna, Lancia received the inaugural “A STAR IS BACK” accolade, a tribute to iconic brands making a stellar return to the automotive scene.
The award celebrates not just a brand revival, but a cultural and design renaissance that’s reshaping what premium mobility means for European drivers.
New Ypsilon Leads the Charge with Style and Substance
At the heart of this comeback is the New Ypsilon—a stylish city car reimagined for today’s conscious, tech-savvy drivers. Available in both hybrid and fully electric versions, it marks Lancia’s bold reentry into the electric premium B-segment.
But this isn’t just about going electric. The Ypsilon Edizione Cassina—produced in a symbolic 1,906 units—is more like a mobile Italian living room, complete with blue velvet upholstery, artisan materials, and a miniature Cassina table. It’s a lifestyle statement on wheels, earning accolades like the Design Trophy 2024 and Prisa Motor Award for its originality and elegance.
Why This Matters for Everyday Drivers
For consumers, Lancia’s return signals more than nostalgic design—it’s about real-world benefits:
- Design that delights: Cars like the Edizione Cassina offer a premium aesthetic without premium hassle.
- Electrification that fits: Whether you’re just starting with hybrid or going fully electric, there’s a Ypsilon for you.
- Heritage with heart: It’s luxury you can feel good about—rooted in history, shaped for the future.
The HF Line Brings Performance Into the Present
This summer, Lancia adds even more flair with the return of its iconic HF performance badge. The Ypsilon HF—with 280 horsepower—and the Ypsilon HF Line trim deliver a new expression of spirited, electrified sportiness. These models combine Lancia’s historic rally DNA with modern expectations of performance and sustainability.
And for motorsports fans, the excitement revs even higher: the Ypsilon Rally4 HF, developed with rally legend Miki Biasion, is tearing up the tarmac in Italy’s most prestigious races. Lightweight, turbocharged, and track-proven, it’s a beacon for young talent and bold teams across Europe.
Casa Lancia: The Showroom Becomes a Destination
Lancia’s revival isn’t limited to vehicles. The brand has rolled out Casa Lancia—an immersive, boutique-style showroom concept that’s already captivated thousands of visitors in Italy. With 160 locations live and 70 more on the way across key cities in Germany, France, Spain, and beyond, these spaces are designed not just to display cars, but to tell stories, build connections, and reflect Lancia’s renewed identity.
What’s Next? Gamma and Delta on the Horizon
Looking ahead, Lancia’s rebirth continues with the upcoming Gamma flagship, due in 2026. It promises to blend performance and sustainability with unmistakable Italian elegance, made in Melfi and developed entirely in Italy. And for true enthusiasts, the return of the Delta HF Integrale is set to write a new chapter in electric rally-inspired performance.
A Lifestyle Renaissance in Motion
Lancia’s resurgence is more than a comeback—it’s a reimagination of Italian automotive excellence, redefined for today’s drivers. From velvet-swathed interiors to racetrack-ready powertrains, from eco-conscious showrooms to visionary design strategies, the brand is living proof that heritage and innovation can thrive together.
As Lancia CEO Luca Napolitano perfectly put it: “Receiving this award is an extremely proud moment for the entire team and a clear signal that we are on the right path. Our Renaissance is founded on vision, elegance, innovation, and respect for our past.”
Mini Feature Comparison: Ypsilon Models at a Glance
- Ypsilon Edizione Cassina: Design-first luxury; perfect for urban drivers who love Italian interiors.
- Ypsilon HF Line: Aesthetic sportiness meets daily driving comfort.
- Ypsilon HF: 280 hp, pure performance—designed for thrill-seekers with a green conscience.
- Ypsilon Rally4 HF: Track-focused, youth-empowering rally machine built for competition.
Learn more about Lancia’s revival and showroom experiences at www.lancia.com