SHERIDAN, WYOMING – April 18, 2025 - Jeep turns up the heat with bold new color to celebrate 4x4 Day
To celebrate 4x4 Day in true trailblazing style, the Jeep® brand has unveiled Joose—a vibrant, limited-edition orange exterior color now available for order on the 2025 Jeep Wrangler and Jeep Gladiator. With a U.S. MSRP of $895, this striking hue promises to make every adventure pop with personality.
A bold expression of individuality
Joose joins Jeep's colorful legacy
Orange isn't just a color—it’s a statement. With Joose, Jeep continues to offer adventurous drivers bold ways to stand out from the crowd.
“The Jeep brand defies the sea of sameness in the SUV segment with bold, limited-edition colors," said Bob Broderdorf, CEO, Jeep brand. "A striking shade like Joose lets our customers express their individuality and stand out, whether they're navigating city streets or conquering the next mountain pass."
Joose is the latest in a series of eye-catching Jeep colorways, joining other new-for-2025 shades like Mojito!, Fathom Blue, and the military olive drab-inspired '41. Jeep’s track record also includes fan-favorite colors like High Velocity yellow and Tuscadero pink.
Available now on Wrangler and Gladiator
Joose is available to order immediately for all 2025 Jeep Gladiator models and most 2025 Jeep Wrangler and Wrangler 4xe models.
Jeep Gladiator: rugged utility meets bold design
Engineered to conquer, built to impress
The 2025 Jeep Gladiator embodies the brand’s signature ruggedness and performance. From its authentic Jeep design to its off-road capabilities and versatile cargo solutions, the Gladiator stands out in the midsize truck segment.
Standard with a 3.6-liter Pentastar V-6 engine delivering 285 horsepower and 260 lb.-ft. of torque, the Gladiator leads the pack with best-in-class payload of up to 1,725 pounds and 4x4 max towing of up to 7,700 pounds. Available trims include Sport, Sport S, Willys, Trail Rated Rubicon, and the Desert Rated Mojave.
Jeep Wrangler: the icon evolves
Unmatched capability and cutting-edge tech
The 2025 Jeep Wrangler continues its reign as a trail icon, backed by over 80 years of 4x4 engineering excellence. Offering freedom of choice, advanced powertrains, and an open-air experience, Wrangler delivers on every front.
Among its standout features is the plug-in hybrid Wrangler 4xe, America’s best-selling PHEV for four consecutive years, combining environmental consciousness with uncompromised off-road prowess.
Legacy of adventure and innovation
Jeep’s enduring commitment to drivers
For over eight decades, Jeep has been synonymous with freedom, adventure, and capability. From classic combustion engines to cutting-edge hybrid and all-electric technologies, the brand continues to innovate while honoring its roots.
Jeep owners also benefit from Jeep Wave, a premium loyalty and customer care program offering 24/7 support and exclusive perks.
Ready to make a statement?
Joose is available now for order on select 2025 Jeep Wrangler and Gladiator models.
Visit the official Jeep® website to learn more.