SHERIDAN, WYOMING – April 16, 2025 - A Symphony of Speed: BMW Launches HypersonX for the All-Electric Neue Klasse
BMW is making waves once again in the world of electric mobility by introducing a cutting-edge innovation that adds an emotional dimension to the driving experience: the HypersonX soundscape. Developed by the BMW Sound Design Studio, HypersonX is a meticulously crafted audio experience created exclusively for the next generation of BMWs—the all-electric Neue Klasse models.
A New Sonic Signature for the Electric Age
BMW has long been recognized for delivering the “Ultimate Driving Machine.” With HypersonX, the company is elevating that promise by integrating humanity, warmth, and precision into every sound a driver hears. The newly developed BMW Operating System X powers this transformation, enabling adaptive drive sounds that change in real-time based on the driving mode—be it Personal Mode or Sport Mode.
“The unique sound spectrum of HypersonX plays a major role in giving a Neue Klasse model its own, highly distinctive character acoustically,” said Renzo Vitale, Creative Director of Sound Design BMW Group. “Through our focus on precision, warmth, and lightness, we can create a direct emotional connection between the driver and their vehicle.”
This fusion of art, nature, and science redefines the auditory expectations for electric vehicles, offering a colorful, dimensional sound experience unlike anything currently on the market.
Immersive Technology Meets Emotional Design
At the heart of HypersonX lies a revolutionary control unit that significantly broadens the dynamic range of audio in the vehicle. This advancement allows for spatial modulation, immersing passengers in a rich, three-dimensional soundscape. During acceleration, for instance, drivers will feel as if they are moving through layered sound environments that heighten the sensation of speed and BMW’s signature driving dynamics.
BMW has also simplified its sound elements—fewer base notes are used—but has expanded the emotional and acoustic depth of each. The result is a sound environment that feels vibrant and tailored, without being overwhelming.
Welcome Sounds Rooted in Humanity
BMW has taken a deeply human approach to sound design for the Neue Klasse. A standout example is the welcome sound, which features vocal elements contributed by BMW Design Studio employees in their native languages. These voices infuse moments of entry and ignition with empathy and warmth, offering drivers an auditory embrace before the journey even begins.
The HypersonX system focuses on lower and mid-frequency sounds, fostering a calming and well-balanced interior environment. When combined with intuitive lighting and refined cabin design, drivers and passengers alike experience a sense of well-being that extends beyond the technical.
Sound, Emotion, and Innovation in Perfect Harmony
More than nine million individual sound instances were generated using a unique algorithm rooted in BMW’s sound DNA. These were distilled into a cohesive, multidimensional acoustic identity that resonates with BMW’s brand essence. HypersonX’s emotionally engaging sound design transforms driving into a sensorial event, making every journey memorable.
The Neue Klasse, as the foundation of BMW’s next-generation EV lineup, not only sets new standards in design and performance but also leads the way in sensory engagement. With HypersonX, BMW underscores its commitment to crafting not just innovative vehicles, but immersive, human-centric experiences.
Experience the Future of Driving with BMW
BMW invites consumers to explore the innovation and emotion behind the Neue Klasse and HypersonX. Discover how sound becomes an essential part of the driving experience and why BMW remains a pioneer in the electric mobility space.
To learn more about the Neue Klasse and BMW’s future vision, visit www.bmwusa.com.