SHERIDAN, WYOMING – August 4, 2025 – This summer, Audi is doing more than just winning races — it’s winning hearts. With back-to-back victories across continents, a fan-favorite film premiere, and an unmistakable lifestyle presence, Audi’s 2025 motorsport season is already rewriting the rules of engagement for performance and passion.
Victory Down Under: New Zealand's Endurance Crown
At the North Island Endurance Series in New Zealand, the Audi R8 LMS flexed its dominance yet again. Piloted by the International Motorsport customer team, drivers Sam Fillmore and Jonny Reid steered the #27 Audi R8 LMS to a commanding championship victory.
Why this matters? Because endurance racing isn’t just about speed — it’s about trust, consistency, and resilience. And the R8 LMS proves that Audi delivers all three with class.
For lifestyle-oriented enthusiasts, this win shows how Audi’s track-tested technology translates into confidence on real roads. If the R8 LMS can handle punishing endurance circuits, imagine what its DNA can do for your everyday drive.
Italian Touring Scene: Audi Keeps It Colorful
Halfway through the TCR Italy season, Audi’s private teams continue to lead the pack — not just in results but in vibrancy. With several privateers campaigning Audi models, the brand has become synonymous with both competitiveness and variety in the Italian touring car world.
From a lifestyle perspective, it’s not just about winning — it’s about style and presence. Italian motorsport is famed for flair, and Audi's growing presence is a signal that you can have both German precision and Mediterranean spirit in one package.
Think of it this way: if you're choosing between a staid sedan and a touring-inspired machine, the Audi DNA offers a taste of track glory wrapped in everyday usability.
Paris Premiere: Audi RS Q e-tron Hits the Big Screen
Away from the roar of engines, Audi’s electrified rally hero — the RS Q e-tron — made waves of a different kind. The premiere of “Dakar Chronicles” in the heart of Paris wasn’t just a media event; it was a celebration of innovation, adventure, and a peek behind the curtain of one of the most daring electric racing projects in history.
The RS Q e-tron is no ordinary EV. It’s Audi’s statement piece — showing that electrification can be thrilling, bold, and ready to conquer sand dunes and city streets alike.
Mini Feature: Track to Street — What the Audi R8 LMS and RS Q e-tron Mean for You
- Audi R8 LMS
Inspired Benefit: Ultra-precise handling, high-speed stability
Real-World Feel: Confidence on highways and in fast corners - Audi RS Q e-tron
Inspired Benefit: Electrified off-road performance
Real-World Feel: Futuristic design with rugged flair for urban adventurers - TCR Touring Audi Models
Inspired Benefit: Versatility and agility
Real-World Feel: Dynamic daily driving with a competitive edge
Why Audi’s 2025 Season Isn’t Just About Trophies
At its core, Audi's recent wave of success speaks to a broader message: performance and innovation aren’t just for professional racers. Whether you’re navigating traffic in Berlin or winding roads in Tuscany, these motorsport victories bring confidence, excitement, and emotional connection to every Audi driver.
It’s about driving something that doesn’t just get you from A to B — it brings the thrill of the racetrack to your everyday routine.
Looking Ahead
With momentum building and buzz growing across continents, Audi’s 2025 season is more than just a story of wins. It’s a lifestyle narrative, and it’s only getting started. For those who crave more than a car — for those who want a story in every turn — Audi continues to deliver.
Learn more about Audi Sport and its motorsport innovations at audi.com.