United States

SHERIDAN, WYOMING – November 25, 2025 – As BMW of North America celebrates 50 years in the U.S., the most powerful part of its story isn’t just the cars or the campuses—it’s the people whose careers, passions, and everyday decisions keep the brand moving forward.

The People Who Turn a Brand into a “Family”
Ask former BMW of North America CEO Bernhard Kuhnt what associates contribute to the company’s success and his answer is instant: “Everything!” He describes BMW NA colleagues as “hugely diverse in the truest sense, and very professional, very motivated,” and remembers his time from 2017 to 2021 as a period when “the individual areas of the organization were all driven, and they all wanted to succeed.”

SHERIDAN, WYOMING – November 25, 2025 – A big new jolt is coming to California’s EV scene as IONNA, the multi-automaker charging joint venture, kicks off a fresh wave of Rechargery stations and plans to invest more than $250 million across the Golden State over the next three years.

California Becomes IONNA’s Launchpad for Better EV Charging
IONNA, headquartered in Durham, North Carolina, has just wrapped a week-long kickoff tour across major California cities, celebrating new Rechargery stations in San Francisco, Sacramento, San Diego, San Jose, and Westminster. These sites are only a slice of more than 1,000 contracted bays now planned across the state, feeding into a nationwide network of just over 4,000 bays contracted in the U.S.

SHERIDAN, WYOMING – November 25, 2025 – From a compact 1970s office building to a reimagined, art-filled campus, BMW of North America’s headquarters story in northern New Jersey is really a story about how our workplaces – and the way we live and work – have changed over the last 50 years.

From Small Distributor to Growing U.S. Powerhouse
When BMW of North America was founded in 1975, it inherited a striking Rotwein + Blake–designed building in Montvale from Hoffman Motors Corporation. At the time, that was enough for a small distributorship bringing in around 13,000 cars a year. But within a decade, BMW NA had grown into a serious U.S. player, with 370 employees and sales of 100,000 cars a year – and the original building simply couldn’t keep up.

SHERIDAN, WYOMING – November 25, 2025 – BMW is marking 50 years of the iconic 3 Series with the 2026 BMW M340i xDrive 50 Jahre Edition, a richly equipped limited edition that blends motorsport heritage, luxury details, and everyday usability for driving enthusiasts in the United States.

A Birthday Present for BMW’s Legendary Sports Sedan
When the first 3 Series debuted in 1975 in Munich’s Olympic Stadium, it quickly became the benchmark for the modern sports sedan. Five decades later, the 50 Jahre Edition pays tribute to that legacy with a tightly curated version of the M340i xDrive. Offered in a single, fully loaded configuration with no additional options, it focuses on what enthusiasts value most: distinctive design, serious performance, and a sense of occasion every time you walk up to the car.

SHERIDAN, WYOMING – November 25, 2025 – BMW is marking 50 years of American creativity with a special celebration in Santa Monica and Los Angeles, spotlighting how its U.S. design studio and motorsport heritage continue to shape the cars enthusiasts love to drive today.

From Malibu Beginnings to a California Design Powerhouse
In Santa Monica, BMW’s Designworks studio opened its doors for an exclusive media program led by Head of BMW Group Design, Adrian van Hooydonk. The studio, originally founded in Malibu in 1972, has grown into a key creative force within the BMW Group. For design-conscious drivers, that means many of the details they enjoy every day—proportions, materials, interfaces—are born in the same sunny, culture-rich environment that inspires film, fashion, and tech.

SHERIDAN, WYOMING – January 1, 1970 –

SHERIDAN, WYOMING – September 17, 2025 – The events of September 11, 2001, resonated around the world. In the days that followed, BMW of North America transformed compassion into action—supporting first responders, honoring a beloved colleague, and reinforcing its commitment to resilience and community care.