Food

Digital, named-day-only tickets now available online Koelnmesse has implemented a comprehensive package of measures to ensure that attending Anuga 2021 is a safe and successful trade fair experience for all participants. Digital, named-day-only tickets are now available to order in the form of QR codesfrom the Ticket Shop on the Anuga website. Combined with the required recognised digital proof of full vaccination, testing or recovery, these measures ensure a safe trade fair experience for everyone.

The third edition of NEWTRITION X., the event all about Personalised Nutrition, will this year be held as a hybrid event alongside the world's leading trade fair for food and beverages After it was put on hold last year as a result of the pandemic, foodRegio e.V. will host the third edition of NEWTRITION X together with Anuga. Innovation Summit as a hybrid offering in Cologne on 12 October 2021.

New "Meet more Meatless" section with innovative meat substitute products places focus on the food transformation. With its international offer, Anuga Meat is the most comprehensive information and ordering platform worldwide for meat, sausage, game and poultry. It covers the entire spectrum of meat production in its various processing stages.

Dairies use the leading global trade fair for food and beverages for the restart - increased focus on dairy alternatives Under the roof of Anuga, the trade fair Anuga Dairy is the leading international trade fair for the milk and dairy industry. With a view to the coming edition of the leading global trade fair, Anuga is already recording good registration figures. The industry is optimistically looking ahead to the trade fair autumn and is looking forward to the restart.

Physical trade fair encounter remains to be the most important marketing tool The prospects for this year's Anuga are very promising: Exhibitors from 94 countries, Corona-conform fully-booked fair grounds and the commitment of top international buyers to visit Anuga in Cologne from 9 to 13 October 2021. The world's largest trade fair for food and beverages is thus underlining its outstanding international significance as the leading global business platform and driving force for a successful post-Corona era. Furthermore, Anuga 2021 is treading new paths and will be staged as a hybrid format for the first time. Namely, the physical trade fair will be additionally enhanced by the digital element Anuga@home.

Product presentations at the exhibitions stands on-site will be enhanced by further digital offers via the new Anuga @home "Transform" is the major leading theme of this year's Anuga. Whereby not only themes related to the transformation within the food and beverage industry will be addressed, but also the new concepts of the leading global trade fair itself, which is being staged in a hybrid format for the first time. Accordingly, the usual physical trade fair with product presentations on-site in Cologne will be additionally enhanced by the digital element Anuga @home. 

The temporal proximity of both trade fairs is creating new opportunities for business networking and digital sourcing Both this year's Anuga (9 to 13 October) and the newly scheduled THAIFEX-Anuga Asia (29 September to 3 October) are very well-positioned so far. Whereas the world's largest trade fair for food and beverages is currently recording a high number of bookings, comparable with the previous event, more than 70% of the previous exhibitors have already registered for Asia's most important F&B trade fair.

Shock-frozen food is still very popular with the consumers – convenience and plant-based products gain in significance 6 March 2021 is Frozen Food Day. Frozen food was born 91 years ago in ten food stores of the small city Springfield in the US State of Massachusetts. It was possible to purchase frozen food such as vegetables, fruit and fish here for the first time. The trick implemented here was so-called shock-freezing, which is still the gentlest method of conservation today, because it completely does without preservatives.

New congress and event formats are picking up on mega trends such as sustainability, health, convenience and digitalisation COVID-19 is having a sustainable impact on peoples' lives and has clearly demonstrated that changes can occur suddenly and bring about strong effects. The pandemic is having a magnifying glass effect and is revealing the health policy, economic and social weak spots. Furthermore, it is not only illustrating the volatility of the global food and ecosystem that was already visible before COVID-19, but is once again underlining the necessity for global change.

The world's largest trade fair for food and beverages with a hybrid format for the first time - digital Anuga@home to enhance the physical platform Ten months before the event begins, very good registration figures have been recorded for the coming Anuga in Cologne from 9 to 13 October 2021. After the expiry of the early bird phase, the largest trade fair for food and beverages worldwide has already recorded a similar number of bookings as for the previous event.