SHERIDAN, WYOMING – October 22, 2025 – Hamburg’s harbor just got a new splash of color: the first-ever Krombacher Spezi-branded event ship has taken to the Elbe, turning heads between the Elbphilharmonie, the Reeperbahn, and St. Michael’s Church. With its vibrant design and upbeat energy, it’s an unmistakable symbol of refreshment and individuality.
In collaboration with the long-established Kapitän Prüsse shipping company, known since 1973 for authentic harbor cruises, Krombacher Spezi brings its latest campaign — “Feier Dein Speziell” (“Celebrate Your Special Side”) — to one of northern Germany’s most iconic spots. The result is a feel-good combination of nostalgia, lifestyle, and a cult beverage that’s ready to make waves.
A ship that radiates good vibes
The event ship, aptly named “Lütte Adler”, is more than a boat — it’s a floating celebration of what makes life special. Dressed head to toe in the unmistakable Krombacher Spezi look, it invites passengers to enjoy the extraordinary, just as the campaign promises. Whether it’s gliding past the glowing lights of the Speicherstadt or soaking in a sunset over the docks, the “Lütte Adler” offers a one-of-a-kind experience for everyone who loves life bright, bubbly, and a little bit different.
Perfect for private parties and corporate events
Now available for exclusive bookings for up to 100 guests, the ship’s interior has been fitted with padded benches and leather-look stools, creating a comfortable lounge atmosphere. Thanks to its open design connecting the cabin and the helm, the captain becomes part of the fun — ideal for birthdays, team events, or after-work gatherings with a real harbor vibe.
Naturally, refreshments are part of the journey: Krombacher Spezi, the iconic cola-orange mix, takes center stage, alongside other Krombacher beverages — perfectly chilled and ready for toasting life’s special moments.
Celebrating individuality, Hamburg-style
This colorful initiative gives Krombacher Spezi fresh visibility at one of northern Germany’s most popular landmarks. The brand’s message — celebrate what makes you unique — resonates perfectly with the city’s open, creative spirit. For fans of the drink, it’s a playful reminder that being “special” isn’t something to hide — it’s something to raise a glass to.
Easy booking for your own harbor adventure
The Krombacher Spezi ship departs from St. Pauli Landungsbrücken, Bridge 3, and can now be reserved for private cruises through the Kapitän Prüsse website at www.hafenrundfahrt.com. Just choose the “Lütte Adler,” grab your friends or colleagues, and enjoy an unforgettable Spezi-style ride on the Elbe.
Editorial Extra – Mini Feature: Cult Drinks Meet Cult Places
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These drinks prove that iconic brands with history can reinvent themselves — adding fun, color, and connection to modern life.