SHERIDAN, WYOMING – August 26, 2025 – Cold coffee lovers across Asia have a new reason to celebrate: Nestlé has opened its first-ever coffee concentrate production line in Malaysia, designed to meet surging demand for café-style drinks that fit into busy, modern lifestyles.
This new line at Nestlé’s Sri Muda factory focuses on Nescafé Espresso Concentrate, a versatile base that makes it easy for consumers to craft iced lattes, smooth americanos, or creative coffee cocktails at home or on the go. For younger generations especially, who crave premium café flavors without always heading to a coffee shop, this expansion signals a refreshing step forward.
Cold Coffee Becomes a Lifestyle Staple
Coffee culture is no longer just about the morning pick-me-up. In many Asian cities, cold coffee has become a lifestyle statement — a drink for work meetings, socializing, or unwinding after the gym. Unlike traditional instant coffee, espresso concentrates give more flavor depth and flexibility, allowing users to experiment.
Nestlé’s move highlights how consumer expectations are shifting toward customizable, barista-style beverages. Compared with canned iced coffees or sugary café chains, concentrates offer more control: you can add your preferred milk, adjust the sweetness, or even mix in plant-based alternatives.
A Strategic Hub in Malaysia
Malaysia is now playing a central role in Nestlé’s global coffee strategy. The Sri Muda factory already produces big-name brands like Milo and Nescafé, and the new production line is set to supply not just Malaysia but also Singapore, Oceania, and the Middle East.
"This investment reflects our ambition to become a leader in the rapidly expanding cold coffee segment, especially among younger consumers, who are looking for premium, café-style experiences, both at home and on the go," said Axel Touzet, Head of Nestlé's Strategic Coffee Business Unit.
With plans to eventually export into Europe, Nestlé is positioning Malaysia as a springboard to bring Asian coffee trends to a global audience.
Why This Matters for Coffee Lovers
For consumers, this expansion isn’t just about supply — it’s about accessibility. The popularity of cold brew kits, ready-to-drink iced lattes, and café delivery apps shows how much people value convenience without sacrificing quality. Nescafé Espresso Concentrate is Nestlé’s answer:
- Quick preparation: Add water, milk, or ice for an instant café-style coffee.
- Customizable: Control sweetness, strength, and mix-ins.
- Cost-effective: A single bottle makes multiple servings, saving both money and trips to cafés.
Compared with traditional instant coffee, espresso concentrate promises a smoother, less bitter taste, closer to what you’d expect from a barista’s machine.
Nestlé’s Broader Commitment
Beyond coffee, Nestlé’s heavy investment in Malaysia — around CHF 290 million over the last five years, with another CHF 150 million planned by 2028 — shows its long-term commitment to innovation and sustainability in the region. The company is also improving digital infrastructure and manufacturing capabilities, ensuring products can keep up with evolving consumer habits.
Quick FAQ: Nescafé Espresso Concentrate
How do you use it?
Simply dilute the concentrate with water, milk, or a milk alternative, add ice, and enjoy.
Is it only for cold drinks?
No — while perfect for iced lattes and americanos, it can also be used for hot espresso-style beverages.
Where will it be available?
Starting in Asia (Malaysia, Singapore, and Oceania), with exports planned for the Middle East, North Africa, and eventually Europe.
Is it different from instant coffee?
Yes — it’s brewed and concentrated, giving a richer, smoother taste that’s closer to café espresso.
The Future of Everyday Coffee
Nestlé’s Espresso Concentrate taps into a powerful trend: coffee as an experience, not just a drink. Whether for students, professionals, or anyone who wants café quality at home, this new line offers flexibility, affordability, and taste.
As global coffee culture continues to evolve, this expansion in Malaysia might just be the spark that spreads the cold coffee wave even further. Learn more at nestle.com.