Abbott and Big Ten Conference Tackle Blood Shortage with "The We Give Blood Drive"
SHERIDAN, WYOMING – November 7, 2024 – In an effort to combat the largest blood shortage in a generation, Abbott and the Big Ten Conference have joined forces to launch "The We Give Blood Drive," a conference-wide competition aimed at increasing blood donations. This initiative taps into the competitive spirit of Big Ten universities and their fans, encouraging them to give back to their communities while vying for a $1 million prize and a trip to the 2024 Discover Big Ten Football Championship Game.
The competition, which kicked off on September 26th, has already seen tremendous support, with over 8,000 Big Ten fans, students, and alumni donating blood.
"We knew as a leader in diagnostics and testing we had to do something powerful to draw in donors," said Abbott Chairman and CEO Robert Ford. "What better way to inspire people to donate than tapping into rivalries between Big Ten schools and offering up a friendly competition.”