Pfanner – the family company
The name Pfanner stands for one family, one company, one brand and one philosophy, best summed up in the company’s avowed intention of doing its utmost to produce quality products from nature’s gifts. The philosophy is centred on people and the satisfaction of their needs for exquisite taste, exclusive enjoyment and excellent health. Pfanner has earned the trust of millions of consumers within over 160 years thanks to the enormous care it takes in processing, due to its innovative products and because of the highest levels of quality.
Pfanner employs more than 450 staff in Lauterach/Vorarlberg and Enns/Upper Austria. Since February 2001, Pfanner products have also been manufactured in Hamburg in Northern Germany. The latest production site of Pfanner in Policoro in South Italy further develops the know how of making highest quality juices. The direct processing of fresh, ripened fruits within its agricultural cultivation areas guarantees finest quality. In the markets such as Germany, Italy, the Czech Republic, Ukraine, Bulgaria and Rumania, Pfanner’s sales operations are handled by subsidiaries and sales & distribution companies.
Sales in 2020 amounted to 302 million euros. The turnover was achieved in main markets Germany, Italy and Austria but also by activities in countries of East and South East Europe. Since 1997 sales has quadrupled, mainly due to successful export activities. Pfanner juices and ice teas can be found in the shelves of more than 80 countries and the export share is more than 80%.
Pfanner puts major attention on the company’s quality standards. It has successfully gained IFS certification at each of its plants. Hardly surprising, the first topic to be addressed in the company’s mission statement is the belief that ‘the love of fruit is the base for our high quality’.
Corporate areas of business
· Pfanner is one of Europe’s largest processors of fruits. The main focus is on the processing of apples, pears and red fruits. These raw materials are also the base for our fruit juices.
· Pfanner offers a wide range of ready-to-drink fruit juices, fruit nectars and iced teas, as well as ‘wellness’ teas. Only ingredients of the highest quality are used. Pfanner iced tea is brewed freshly from the best types of tea and enriched with fruit juices, producing a healthy, refreshing drink with a natural taste.
· Pfanner, among European ice tea brands is number 2 (according to Canadean UK, an English marketing research institute in beverage industry. In the main market Germany Pfanner has been market leader in the Ice Tea category since 2001.)
· Pfanner is also a reliable partner in the field of co-packing. Numerous packagings and pack sizes can be produced: Tetra Rex 2.0l, Tetra Slim 1.5l | 0.2l, Elopak 1.0l, SIG combidome 1.0l | 0.75l | 0.5l, Pet bottles, cans, glass bottles, etc…
Product Portfolio
· Pfanner offers the largest range of fruit juices, nectars and iced teas across Europe in the practical
· 2.0l and 1.0l packs with screw caps, making Pfanner the ‘European champion of packs with screw caps’.
· Pfanner also offers the widest range of iced teas in various containers (soft packs, cans, PET and glass) throughout Europe.
· Pfanner FAIRTRADE range: 20 years ago the cooperation with FAIRTRADE started. Today Pfanner not only takes a lead in Austria but also world wide as per variety and sales of fair traded fruit juices and fruit nectars. A great success. A large activity by a small logo.
New products in 2020/2021:
· Spicy, fruity and organic: Pfanner ginger shot and ginger turmeric shot are trending as natural immune boosters. Filled in the compact 0.15L can, you can feel the strength of the NFC juices and characteristic ginger spiciness already when drinking it.
· 100% Apple-Ginger immune+ is the latest variety within the fruit juice range in 1.0L soft pack SIG combidome. Fruity enjoyment with subtle ginger spiciness! The contained vitamins C and D as well as zinc additionally contribute to a normal function of the immune system.
· Made from about 4 lemons in organic quality, Pfanner tangy 100% NFC lemon juice (0.25L glass bottle) is rich in natural vitamin C. The portioner spout simplifies the dosing of the juice.
· Botanic Tea (2.0L soft pack) is Pfanner’s delicious summer limited edition in 2020 and 2021: Carefully blended with a dash of fruity raspberry juice and Mediterranean rosemary, this herbal tea drink combines the best of refreshing fruit and the finest herbs from nature.
· Wellness Tea Range: Wellness of today is reflected, among other things, in the sugar reduction of beverages. In this context, Pfanner “The Yellow” and “The Red” (2.0L soft pack) were reduced by 30% calories and now promise an even more refreshing taste experience.
· The new fruit drink range “Senza Zuccheri Aggiunti” (2.0L soft pack) in the 4 varieties Multifruit, Orange, Pineapple and ACE promises fruity enjoyment without any added sugar. The fruit (and vegetable) content corresponds to 50-60%.
· Pfanner Organic Juice Range in 1.0L soft pack Elopak convinces in the new brown board packaging: As a climate-neutral packaging, the natural brown beverage carton generates fewer CO2 emissions than the standard board beverage carton thanks to material efficiency and resource conservation.
Clearly, Pfanner’s strength continuously lies in its winning innovations, in the fruit juice as well as in the ice tea segment. Our strengths are creativity and innovation.
Hermann Pfanner Getränke GmbH, Alte Landstraße 10, Lauterach, Austria
Press contact
Bettina Weilbuchner
bettina.weilbuchner@pfanner.com
004355746720126